After 90 minutes of iPhone 16 sales, a retail system recorded 42,960 orders.

Starting September 20, Apple's online store and authorized dealers will simultaneously open pre-orders for the iPhone 16 series. In this pre-order period, users can receive their devices as early as September 27.

However, in reality, just a few minutes after the new model was launched, many stores announced that some colors were temporarily out of stock or delayed delivery until October.

Mr. Minh (Dong Da) shared that he knew that iPhone orders would usually run out very quickly, especially models that were predicted to be attractive to buyers, so right after entering Apple's official store on Shopee, he successfully ordered an iPhone 16 Pro Max 256 GB in Desert Titan color. "However, just a few minutes later, when he continued to order another one, the system reported that there was only the black version left, even though it had only been on sale for 10 minutes," said Mr. Minh.

As for Mr. Dang Dinh Thinh Hung (Ba Dinh), who was just a little late and could not deposit for the first batch of iPhone 16, he said: "I did not expect the stock to run out so quickly. Just 20 minutes after I ordered the iPhone 16 Pro Max 256 GB in Desert Titan color, the website of the Apple-authorized store reported that it was out of stock or had an access error."

At some authorized Apple dealers, during the first day of pre-ordering for the iPhone 16, a large number of people placed orders. Specifically, at the Mobile World chain of stores, orders for the two iPhone 16 Pro Max 256 GB in Desert Titan and White were stopped after only 20 minutes of opening for sale. Users who want to own one must return to deposit in the second round on September 27. For other models, users can still order normally.

After 90 minutes of opening orders, the system showed that there were 42,960 customers placing orders, of which 10,879 paid deposits for the iPhone 16 4-pack.

At Hoang Ha Mobile, it was also reported that after 10 minutes of opening orders, more than 6,500 orders were received, while Viettel store recorded more than 37,000 pre-orders after only 40 minutes of opening for sale.

This year, distributors of new phone lines apply incentives such as old-for-new exchange policies, incentives for cashless payments and through financial partners...

According to Mr. Nguyen Minh Khue, representative of Viettel Store system before the opening of the latest phone line of Apple brand, this year iPhone 16 Pro Max Titan Desert is the model that customers are particularly interested in because it has a new color and the strongest configuration.

The iPhone 16 Plus will be the successor to the previous generation and will be refined with new refinements and improvements with a large enough screen and a fairly light weight, the A18 chip, meeting the needs of users who need a strong enough performance. In addition to the iPhone 16 Pro Max, the iPhone 16 Plus will also be an extremely sophisticated and economical choice..

Commenting on the iPhone 16 market this year, CellphoneS also announced the level of customer interest in the new iPhone line, accordingly Base/Plus: 128GB capacity still accounts for the largest proportion in this segment, showing that ordinary customers prioritize lower prices when buying. However, interest in the 256GB version has increased significantly (20%).

iPhone 16 Pro/Pro Max series: Most customers choose 256GB (76.77%) on high-end versions, showing that this customer group tends to choose strong configurations to serve high-end work and entertainment needs.

The 1TB version only accounts for 4%, which may reflect the high price for most consumers, or the storage needs of most customers are still well met at 256GB and 512GB.

About color: for the base/plus line, lapis lazuli blue is widely loved by customers, accounting for 4-50% of customers interested in the pro/prm. It is not surprising that this year, the desert titanium color is loved again, accounting for more than 70% of customers interested.

In Vietnam, the iPhone 16 starts at VND 23 million for 128 GB, while the 16 Pro Max starts at VND 35 million for 256 GB, and tops out at VND 47 million for the 1 TB version.

Previously, the iPhone 16 series was launched on September 9 (early morning of September 10, Hanoi time) with the same design and specifications as the information leaked before the event. In particular, the iPhone 16 and 16 Plus changed the camera design, equipped with an Action button instead of a volume mode switch, and the main camera was upgraded to 48 megapixels.

The two Pro models have a 0.2-inch larger screen than before, the ultra-wide camera has a resolution of 48 megapixels. All 4 have a new shutter button. Apple equips the standard iPhone 16 with the A18 chip and the iPhone 16 Pro with the A18 Pro.