Series of big promotions to celebrate Vietnam team's victory

After the victory of the Vietnam national football team at the ASEAN Cup 2024 on the evening of January 5, many brands competed to launch big promotions to celebrate. The fastest and densest was the food and beverage (F&B) group.

Phuc Long tea and coffee chain launched a "deal" of buy 1 get 1 free when ordering through the food delivery app. Gong Cha milk tea also has a similar promotion but applies to purchases directly at the store. Koi Thé brand is giving away golden pearls to customers who buy milk tea between 2-5pm today. Launching a promotion before the match took place, Highlands Coffee offered a buy 1 get 1 free deal from 3pm on January 5 to 12pm on January 6.

Food brands such as Pizza Hut, Lotteria, Long Wang, King BBQ... continuously announce discount and gift programs. Golden Gate restaurant groups such as Manwah, Kichi-Kichi, Gogi House have promotions for customers with the same name as players who achieved good results in the tournament such as Long, Son, Hai... Many Thai restaurants also reduced prices after the victory over the land of golden temples.

Clothing, footwear and electronics retailers are also actively participating in this "trend". The Shondo shoe chain is offering a 32% discount until tomorrow. The L'amant Shoemaker brand is also offering a 15% discount on all stores until January 8, and an additional 10% discount for customers with the same name as the Vietnamese player who scored. Many domestic fashion brands are also launching gift giving and discount programs, such as Pierre Cardin shoes offering a 60% discount, while those with the same name as the player who scored last night will receive a discount of up to 70%.

Dien May Xanh chain stores are running promotions of up to 50% off many TV models. Refrigerators are also discounted by up to 10%, up to 1.5 million VND until January 8. Meanwhile, for customers named Viet, Nam, Hai, Long and Son, FPT Shop chain is offering a 25% discount on Oppo Reno13 F phones.

Many other industries have also quickly joined in. Grab app reduced car rides by 50% as soon as the Vietnamese team won the gold cup. Before that, they also promoted grocery shopping and food delivery services on the night of January 5. Similarly, Xanh SM reduced 40%, up to VND50,000, for motorbike and taxi calling services on January 5. Be app reduced motorbike calling fees by half and launched many promotions for food delivery services, especially Thai dishes since last night.

Not only large-scale retail chains, many small stores and individual businesses also have discounts or promotions since last night...

A representative of a beverage chain with nearly 50 stores toldVnExpress, the promotional programs celebrating Vietnam's victory in the ASEAN Cup cannot be outside the goal of stimulating consumer demand, helping brands record better traffic, increasing sales in the short term. However, besides that, the business operators themselves are also citizens, fans of the country's football, so they are ready to join in the joy and celebrate the victory.

"Businesses with good financial potential will choose to reward the team with large amounts of money. With what we can, we also want to contribute a small amount to spread the joy of victory," this person added.

According to the first half of 2024 report of iPOS, a platform providing management solutions for more than 100,000 F&B businesses, about 25% of stores believe that promotions are an effective tool to increase the number of customers coming to the store. Nearly 16% of businesses rate customers as very interested in promotions, showing the attractiveness of these incentives.

iPOS believes that applying promotional programs flexibly and effectively will help businesses increase revenue and strengthen customer loyalty.