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The Department of Domestic Market Management and Development requested to inspect and handle violations (if any) after reflecting on Baby Three toys printed with images similar to the 'cow tongue line'.
Deputy Director of the Department of Domestic Market Management and Development (Ministry of Industry and Trade) Nguyen Thanh Binh has just requested Market Management Departments of provinces and cities to strengthen inspection of toys with images and content related to Vietnam's sovereignty and territory.
The document stated that some children's toys such as Baby Three were reported to have images similar to the "cow tongue line". These products are sold in traditional forms and on e-commerce platforms such as Shopee, Tiktokshop, and social networks such as Facebook.
The Department of Domestic Market Management and Development requested local Market Management Departments to coordinate with e-commerce platforms and localities to inspect and strictly handle violations (if any) with organizations and individuals.
Baby Three, also known as "Baby Three", is a toy originating from China, represented as characters with round faces, rich expressions and often designed according to diverse themes such as festivals, seasons, or special events.
As a blind box toy, Baby Three dolls are sold in sealed boxes where the buyer does not know in advance which model they will be. This item was launched last year, causing a fever in Vietnam after the Molly, Labubu or Capybara trends. This product also marks a new step in the blind box business market in Vietnam, from being sold only online to now spreading to the streets.
According to statistics from e-commerce data platform Metric, in just 1 month (from October 15 to November 15), Vietnamese people spent 8.8 billion VND to buy nearly 37,800 "Baby Ba" dolls on Shopee and TikTok Shop, an increase of 105% compared to the previous month.
According to Cognitive Market Research, the global blind box toy industry is estimated to reach $14.2 billion this year, with the Asia-Pacific region accounting for about 23% of the revenue. Southeast Asian consumers alone are expected to spend $226.17 million on the product this year, and this is expected to grow by an average of 9% per year until 2031.
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