Bustling with promotional items on the biggest shopping day of the year

Golden opportunity for consumers

Previously, Black Friday was just a one-day discount, but recently it has become a multi-day discount, opening up many opportunities for consumers. Black Friday promotions are not only applied at supermarkets and stores in the city but also spread to the districts.

At Yody fashion store on Nguyen Che Nghia street (Gia Loc town), the Black Friday promotion program has been launched for many days now, thousands of fashion products have been on shelves with many incentives. Many products are discounted up to 50% such as jeans, shirts. Many products are discounted at the same price of 99,000, 199,000 VND. Popular fall and winter fashion products this season such as puffer jackets, sweatshirts, windbreakers are also discounted up to 30%.

Ms. Do Thi Ly in Hong Hung commune (Gia Loc) said: "These days, at the stores in Gia Loc town, there are many advertising signs and discount codes. The staff consulted me about promotional programs, so I bought more clothes for my relatives."

Mr. Pham Huu Huy in Gia Loc town said that Black Friday is not only an opportunity for consumers to shop at a cost savings but also an opportunity for retailers and businesses to promote their business to achieve growth targets at the end of the year. Many people who love brands such as H&M and Uniqlo have traveled from Hai Duong to Hanoi to shop during this big discount event.

In addition to Black Friday, there are many other promotions during the year, so gradually the response of consumers is no longer as vibrant as in the early years. However, the shopping atmosphere is also much more bustling than usual.

Increase revenue

Ms. Vu Thi Sen, Director of GO! Hai Duong Supermarket, said: “This is the 9th year the supermarket has implemented promotional programs on Black Friday. On November 28 and 29, the supermarket applied a “shocking” discount of 30-49% on more than 800 items. These items focus on food, clothing, household appliances, etc. On average, 2,500-3,500 customers come to the supermarket every day to shop. On Black Friday with many attractive prices, the number of customers increased by 20-30% compared to usual.

These days, the Owen fashion store on Pham Ngu Lao Street (Hai Duong City) is bustling with customers. Ms. Dang Hong Minh, the store manager, said that during the days of "running" promotional programs on the occasion of Black Friday, the number of customers coming to shop at the store increased by more than 30%. Before that, the store sent messages to each loyal customer about attractive promotions and gifts...

According to Ms. Minh, Black Friday is not only an opportunity for consumers but also an opportunity for businesses. Stimulating consumer demand brings in much higher sales than other times of the year. Many people approach products at "soft" prices, if the product is of good quality, they may continue to come back to shop and become loyal customers.

Not only is it bustling in traditional stores, but e-commerce platforms Shopee, Lazada, TikTok Shop... are also bustling with a flood of incentives and promotions attracting shopping "fanatics". The platforms also open many golden hours, discount codes by product group and lucky draw programs, discount code hunting games, free shipping...

However, Black Friday shopping festival in particular and discounts and promotions in general, besides the opportunity to shop at good prices, also pose risks to consumers. If not carefully selected, consumers may buy poor quality products, with incomplete warranty policies... especially on e-commerce platforms.

Therefore, consumers should choose to shop at genuine stores, big brands, carefully research the quality and warranty policy. Besides, it is also necessary to make a list of really necessary items, avoid wasteful shopping. At the same time, be wary of dishonest promotional tricks.