Billionaire Elon Musk announced on April 29 that he plans to allow publishers to charge users on his Twitter social media platform on a per-article, per-view basis.
Twitter social network icon. Photo: AFP/TTXVN
The plan will be implemented from early May. However, Mr. Musk did not provide further details about the price, nor how much percentage Twitter will collect from this fee.
“The new rules will allow non-subscribers to pay a higher fee for occasional articles,” Musk said, calling it a “win-win for newspapers and the public.”
As readers become increasingly accustomed to reading news for free on the internet, media organizations have struggled for years to gain long-term subscribers who pay them for their services.
British journalist James Ball points out some problems with this payment method. According to him, many readers will simply exit the article as soon as they see the notice of payment. And newspapers prefer full subscriptions, as this allows for a 20% or more increase in advertising revenue compared to selling individual articles.
Some Twitter users also raised other objections, arguing that the per-article pricing model could encourage the growth of “click bait” that benefits larger media outlets more than smaller ones, and that it’s unclear how the authors benefit.
However, some Twitter users supported the plan, calling it a “great idea.” Greg Autry said: “As a regular contributor to publications like Forbes, Foreign Policy, and Ad Astra, I’m often frustrated when my articles are followed by a paid subscription that my followers aren’t willing to subscribe to. This is the right solution.”
For his part, Carlos Gil, author of a book on marketing, wrote on Twitter: “Finally, pay-as-you-read won’t feel like you’re buying a beer at the stadium at a premium. Read on demand and keep your wallet full.”
According to VNA