On May 8, billionaire Elon Musk announced that his company Twitter is deleting long-inactive accounts to open up space for new users.
Twitter logo at headquarters in California, USA. Photo: AFP/TTXVN
"We're removing accounts that have been inactive for years. As a result, you may see a decrease in your follower count," he said in a Twitter announcement.
The decision comes as Twitter's leadership is working to increase engagement and create more profit opportunities on the online platform, which Musk bought for $44 billion last year.
This is the latest adjustment for Twitter, following a series of decisions such as cutting staff and removing the verification icon that was previously offered for free. These moves have caused users and advertisers to gradually abandon Twitter. Market analysts say Twitter's revenue has decreased as advertisers have turned away from the platform.
On Twitter and other social media platforms, each account has a username, which is also a quick link to access that account. Therefore, if someone sets a name first, the next person will have to use a different name or add characters to avoid duplication. Billionaire Musk's method is said to filter and eliminate old, inactive account names, thereby making room for active accounts. In addition, this is also a way for this social network to filter out worthless accounts and determine the potential for displaying ads.
However, this decision has also caused quite a bit of controversy. Besides some opinions supporting, even suggesting that Twitter could auction names to earn more revenue, others said that long-standing accounts often have commemorative meaning and a large number of them belong to people who have passed away. User Eva Amsen shared: "I have a friend who was very active on Twitter, but passed away in 2019. Until now, that account is still a place for them to remember her. No one wants to see it disappear."
According to VNA