Toyota imported cars increase in price

In early 2025, Toyota Vietnam increased the prices of two models Innova Cross and Alphard. In March, the Land Cruiser model also had new prices. In April, the Japanese joint venture plans to increase the price of Raize, a CUV model competing in the A+ segment.

Among these models, Innova Cross and Raize are imported from Indonesia, while Land Cruiser and Alphard are imported from Japan.

Except for the Land Cruiser, which has increased in price and comes with some upgrades in exterior and interior equipment, the remaining models such as Innova Cross, Alphard, and Raize all retain the same design and amenities. Toyota did not specify the reason for the price increase.

In addition to increasing the prices of many car models, in the first 3 months of 2025, Toyota also actively reduced prices by promoting registration fees for models such as Vios, Yaris Cross, Veloz, Avanza. Among these, Yaris Cross imported from Indonesia is similar to Innova Cross and is one of the main sales products of the Japanese joint venture in Vietnam.

After the first two months of 2025, Toyota sold 6,460 cars, ranking second in the market after VinFast, which sold 22,500 cars. If only considering the internal combustion engine segment, Toyota is still the best-selling brand in Vietnam, followed by Hyundai with sales of 4,623 cars.