Ford Vietnam and the increasingly strong bond with customers

In addition to product development, Ford Vietnam pioneers in improving customer experience with the commitment of "Always ready to serve" in the process of searching, owning and using cars, further meeting the growing needs of Vietnamese customers.

Ford Vietnam affirms its appeal to Vietnamese consumers with many new sales milestones. By the end of November, Ford Vietnam achieved sales of 38,600 vehicles and is expected to sell 41,812 vehicles in 2024, an increase of 11% compared to 2023. Ranger, Everest, Transit maintain their leading positions in the segment. Territory and Explorer witnessed positive growth.

Since its launch, Ford's New Generation vehicles, especially Ranger and Everest, have been highly appreciated by experts and customers, redefining standards in competitive segments.

Ford Ranger is popular for its range of technological equipment, powerful design, solid chassis, segment-leading soundproofing and reasonable operating costs. Currently, Ranger is the pickup truck with the most versions, meeting all needs from work, family to passion for discovery.

In April 2024, Ranger Stormtrak was officially revealed with an upgraded appearance and a smart rack system that appeared for the first time in the segment, consolidating its leading position in the pickup segment for the 12th consecutive year with more than 17,000 vehicles, an increase of 7% over the same period last year.

Ford Everest - Ford's signature SUV - is a blend of durable power and relaxing comfort, ideal for families and adventurous individuals. Aiming to conquer high-end customers, Everest Platinum was born with many upgrades in interior, exterior and amenities.

To date, Ford Everest has maintained its top 1 position in the mid-size SUV segment, continuing to grow with sales of nearly 10,900 vehicles, 9% higher than in 2023, bringing the total number of New Generation Everest vehicles delivered to Vietnamese customers to 73,400 vehicles.

Along with Ranger and Everest, the All-New Ford Transit confidently sets a new standard in the light commercial vehicle segment since its arrival in Vietnam in July 2024 with 3 versions: Trend 16 seats, Premium 16 seats and Premium+ 18 seats, the largest in the segment, a series of amenities such as 12.3-inch dual screens connecting Apple CarPlay and Android Auto wirelessly, electric sliding doors, air-conditioning vents for each position and a comprehensive business solution package "Upfleet".

To date, Ford Transit has maintained its top 1 position in the segment with more than 5,000 vehicles sold in just 6 months of opening for sale at the end of the year.

Officially launched in Vietnam in October 2022, Territory has continuously set sales records. Just 1 year after its launch, more than 10,000 Territory cars were sold. From the beginning of 2024 until now, the car model has maintained its position as the top 2 sales in the urban C-class SUV segment with nearly 16% market share. It is expected that by the end of December, Territory will reach 8,000 cars sold in the year.

Sales success comes not only from product quality but also from a comprehensive service experience. Last year, Ford Vietnam launched an e-commerce platform for ordering and 4-hour or free mobile service – the pride of Ford, also the first model to appear in the Vietnamese automobile industry.

Using connected data, the system is able to track when a Ford vehicle needs service and remind owners to book mobile service at their preferred location, ensuring a fast, efficient experience whenever and wherever customers need it.

With the online shopping platform, customers can easily search for information, choose a vehicle and place an order with just a few clicks, ensuring convenience, transparency and safety in the digital age.

“Over the past year, the new vehicle versions and service initiatives launched by Ford are a response to customers’ expectations for a convenient, safe and efficient vehicle usage cycle. With a commitment to making every customer journey memorable, we will conquer higher goals, bringing the best experience to customers,” said Mr. Ruchik Shah, General Director of Ford Vietnam.