Digital transformation of journalism: Part 3 - Where is Hai Duong journalism?

Hai Duong Radio and Television Station broadcasts on multiple platforms including digital terrestrial, cable TV, internet TV, and social networks. In the photo: Technical staff broadcast the evening news program.

Where the readers are, there the press is

With the motto "where readers are, the press is there", the leaders of Hai Duong Newspaper always pay attention to directing the priority of developing e-newspapers in parallel with printed newspapers, improving the quality of news articles in the direction of fast, accurate, accurate, and interesting. In addition to the dynamism and active learning to transform of the team of reporters and editors, the newspaper has applied artificial intelligence technology and developed new press products to serve readers anytime, anywhere. From 2023, the newspaper has promoted the development of the Podcast section (digital audio files) on the e-newspaper with 5 sub-sections: News, Current events, Life - Entertainment, Literature and Arts, Check in Hai Duong to help listeners easily listen and enjoy the products or listen while doing other work.

Mr. Nguyen Gia Hiep, a regular listener of Hai Duong newspaper, said: "Every Sunday afternoon, while driving from Hai Duong city to my hometown in Gia Loc, I often listen to short stories in the Podcast section of Hai Duong electronic newspaper. The touching or engaging stories help make my journey seem closer."

The new press products of Hai Duong Newspaper not only help readers access information easily but also integrate multimedia, visual, vivid, and highly aesthetic. The newly released Emagazine work "Mùa cáy" by reporter Tien Manh and many other works have met these criteria and have been widely welcomed by readers. "To help readers understand about clams and the process of exploiting and harvesting clams, I directly experienced the reality and coordinated with colleagues to film, take photos, do graphics, and post-production. The Emagazine genre has enough tools to help us express and stage a satisfactory work," said reporter Tien Manh.

Along with improving the quality of content, Hai Duong e-newspaper is interested in building SEO standard articles (keywords). Many reporters have gradually become aware of writing articles according to this standard, identifying the correct and accurate keywords, putting keywords in the title, sapo, and photo captions, ensuring 10 good SEO criteria to help the scanning system of search engines, evaluate and rank, easily identify and classify.

The way readers and listeners access information has changed a lot, following new and modern trends, so Hai Duong Newspaper has widely shared the content of the electronic newspaper on social networking sites such as Facebook, Zalo, YouTube. Many unpublished contents have been pushed to the fanpage first to quickly reach readers. "Not many local Party newspapers have a blue tick like Hai Duong Newspaper's fanpage, the information on the fanpage is very fast, reliable, many contents posted on the fanpage are attractive. Whenever there is new information, unverified from different sources, I go to the fanpage of the newspaper or Hai Duong electronic newspaper to verify whether that information is correct or not", said Mr. Vu Nguyen Dang, Vice Chairman of Hai Duong Red Cross Society.

Hai Duong Newspaper also enhances the recognition of electronic newspapers and social media platforms by printing QR codes and access links on the front page and headers of printed newspapers. Publishing paper newspapers in PDF format on electronic newspapers also makes it convenient for readers to access and store information.

Mr. Vu Nguyen Dang, Vice President of Hai Duong Red Cross Society, commented that Hai Duong e-newspaper has a beautiful interface, is easy to view, integrates many new press genres and has many good, quality news and articles.

Improve production capacity

Hai Duong Radio and Television Station identifies digital transformation as one of the key, key, breakthrough issues to improve the quality of production and broadcasting of programs and news bulletins. Applying modern technology, innovating the form of expression, increasing the attractiveness of programs; exploiting, managing, and effectively using the video file storage system.

Mr. Pham Tien Binh, Deputy Director of Hai Duong Radio and Television Station, said that the station currently broadcasts 18 hours of television and 12 hours of radio each day, with a total of nearly 90 television programs and nearly 70 radio programs. Thanks to the application of digital transformation, the production time of a television work is shortened and production capacity is increased.

Hai Duong Radio and Television Station is currently broadcasting on multiple platforms including digital terrestrial, cable TV, internet TV, and social networks. Broadcast quality on some transmission infrastructures such as VTV digital terrestrial in the Red River Delta, Hai Duong cable, VTV cab HD, and TV360 app has been upgraded to HD standards. Equipped with modern machinery and high-speed fiber optic internet, livestreams and online broadcasts of news programs and major events of the province on the station's fanpage and YouTube are of high quality and have sharp images.

District radio stations also pay attention to applying digital transformation in performing professional tasks. District radio stations and radio stations of communes, wards and towns regularly exchange information and instructions via Zalo groups. Some reporters such as Quang Tiep (Gia Loc District Radio Station), Tuan Sy (Cam Giang District Radio Station)... use 4K cameras, modern cameras, wireless microphones, flycams and specialized recording devices to work, creating high-quality press products.

To implement the goals in the digital transformation strategy of the press that has just been approved by the Government, Hai Duong Newspaper will develop e-newspapers as the center, focusing on accelerating the application of shared software systems, converged newsrooms, developing multimedia journalism, and digitizing Hai Duong Newspaper data. Hai Duong Radio and Television Station will focus on bringing content to the national digital television platform VTVgo. At that time, the Center for Digital Content Production and Development (VTV Digital) will act as an administrator, and the provincial station will edit and produce content to push to the VTVgo platform so that a large number of readers can access it, both effectively and economically.

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