Hai Duong Newspaper enhances reader experience

Readers benefit

Reading on all platforms and reading on demand are the changes of Hai Duong Newspaper in recent times to adapt to the digital transformation trend and realize the goal of "wherever readers are, there is the press".

Having been associated with Hai Duong newspaper for many years, Mr. Luong Anh Te, Head of the Provincial Elderly Association's Representative Board commented: "I don't have to wait to read the printed newspaper like before, but can see a summary of the content of Hai Duong newspaper early in the morning on the newspaper's Fanpage. From Zalo and Facebook, I can also access Hai Duong electronic newspaper easily. The most interesting thing is that I don't have to spend time reading important news in the newspaper like before, but can exercise while listening to the newspaper."

December 1, 1961 marked the birth of the first new Hai Duong newspaper. The first new Hai Duong newspaper had 4 pages, size 26x37cm, published 5 days/issue. After that, Hai Duong newspaper developed many more publications, increased issues, increased pages. At this time, readers only accessed information on paper newspapers.

On April 25, 2009, Hai Duong Newspaper's website was launched and on February 25, 2016, the website was upgraded to Hai Duong electronic newspaper with a friendly interface, helping readers have a better experience reading newspapers on computers and phones.

As readers' access to information changes, Hai Duong Newspaper has improved the header, increased identification information, and innovated the layout of page 1 of the news by increasing visual information, graphics, and font size...

The e-newspaper opens many new sections and sub-sections: Real Estate, Vehicles, Finance-Banking, Personnel Affairs... creating a rich source of information for readers. The number of visits to the Hai Duong e-newspaper is increasing.

Hai Duong Newspaper has also widely shared the contents of the electronic newspaper on social networking sites such as Facebook, Zalo, YouTube, TikTok. Many contents were posted early by Hai Duong Newspaper on social networking platforms so that readers could access information as quickly as possible. Through social networking platforms, readers enjoy interacting, commenting, expressing opinions and viewpoints, creating many forums... Hai Duong Newspaper's fanpage was granted a blue tick card, attracting more than 101,000 likes and more than 141,000 followers with many new experiences. Zalo page was granted a gold tick card with many interested people.

Innovation from the editorial office

Deputy Editor-in-Chief of Hai Duong Newspaper Nguyen Thi Thanh Mai said that improving the experience for readers is also a way for Hai Duong Newspaper to achieve the goal of "wherever readers are, the press is there". Every week, Hai Duong Newspaper compiles statistics on access to the electronic newspaper. Based on Google's analysis indicators, it captures reader information, thereby providing timely instructions and appropriate propaganda orientations. The newspaper also diversifies its presentation methods so that readers have many new approaches and experiences. "For example, information about the same issue or event is strung together into a series of articles (printed newspapers, electronic newspapers) or organized into events (electronic newspapers). In particular, on electronic newspapers, readers can search for information from a new event to many other related information", said Comrade Nguyen Thi Thanh Mai.

Hai Duong Newspaper has identified electronic newspaper publications by printing QR codes and access links on the front page and the top of printed newspaper pages; publishing printed newspapers in PDF format on electronic newspapers, introducing them daily on Fanpage to make it convenient for readers to search for information. Some major, important events that many people are interested in are broadcast live (livestream) on Fanpage. The form of online television of some political events such as the Provincial People's Council meeting has attracted the attention of many people.

Hai Duong Newspaper has gradually completed the editorial model that converges newspapers and social networking platforms. Products and publications support and cross-promote each other.

Identifying people as the “key” to digital transformation, innovation and increasing competitiveness, creating prestige for the newspaper, Hai Duong Newspaper has focused on building a team of multi-talented reporters. A reporter can perform many different types of journalism and perform on many platforms… The Editorial Board regularly invites prestigious lecturers and skilled journalists to guide and “show hands” to help journalists adapt more quickly and professionally to the modern journalism process.

Bridge between government and people

I always trust and choose Hai Duong Newspaper to grasp the province's current news every day.

I have noticed that recently, Hai Duong Newspaper has delved into many issues of life, the negative aspects of society to inform and reflect promptly. Through these articles, leaders of relevant departments, branches, sectors and localities have taken timely measures to resolve them. For example, Hai Duong Newspaper has reflected many violations of irrigation works occurring in the province, especially the article "Blatantly violating the Bac Hung Hai irrigation system". Immediately after the newspaper was published, the Standing Committee of the Provincial Party Committee assigned the Party Committee of the Provincial People's Committee, the Standing Committees of the District Party Committees, City Party Committees, and Town Party Committees to direct relevant agencies to strengthen inspection, examination and strictly handle violations... Through this direction, many violations of irrigation works have been promptly handled.

Hai Duong Newspaper is a necessary information channel, a bridge between government agencies and the people. Urgent issues in society are reflected promptly through the press and vice versa, the instructions of leaders at all levels through Hai Duong Newspaper reach the people quickly and accurately. I hope the newspaper continues to uphold its principles and purposes, and to promote more widely good practices, good people, and good deeds, worthy of being the voice of the Party Committee and the people of Hai Duong.

Do Tien Bac

Head of Hai Duong Province Irrigation Department

The "Address for help" section is really helpful

With the development of social networks, official information from Hai Duong newspaper plays an important role. Many people want to do good deeds, help the unfortunate but they do not know if the information is accurate or if they are being deceived, impersonated to make money because in reality there have been many such cases.

I see that Hai Duong Newspaper provides accurate information about the circumstances of the disadvantaged, and has confirmation from local authorities or responsible people. This is an important basis for those who want to do charity to trust and be willing to support and help them. The newspaper also has a "Response" section (now Feedback) with information about the results of the help of "Generous Donors", which increases the trust of readers. Through the reflection of Hai Duong Newspaper, Nguyen Luong Thanh Ngoc (13 years old), in An Bo village, Hiep Hoa commune (Kinh Mon), has cancer, and has received more than 200 million VND from organizations, individuals, and philanthropists; Nguyen Thi Thu Trang in Thuong Vu commune (Kim Thanh), who is in difficult circumstances, had a traffic accident, and has no money for surgery, received more than 100 million VND from philanthropists; Mr. Pham Phan Hoc (67 years old), in Nhu Lam village, Phuong Ky commune (Tu Ky), has no wife or children, lives temporarily in a seriously degraded house and has received over 46 million VND...

The information reported by Hai Duong Newspaper has contributed to spreading and connecting love between people in difficult circumstances and readers. I hope the newspaper will inform more about people in such circumstances so that readers near and far can help them reduce difficulties in life and have more faith in this beautiful life.

Nguyen Thi Thanh Huong

Chairman of Tu Ky District Red Cross Society

Provide timely information about health and medicine

I regularly follow and read news articles on Hai Duong electronic newspaper. Recently, I have been quite impressed with the propaganda and information about the epidemic situation in the newspaper.

After the Covid-19 epidemic temporarily stabilized, Hai Duong had outbreaks of dengue fever, pink eye, hand, foot and mouth disease... In fact, during the Covid-19 outbreak, people were overloaded with information. Many people were not alert and believed in unverified sources of information, leading to panic.

I regularly visit Hai Duong e-newspaper to read official and reliable information. Through that, I have a clear grasp of the situation and developments of epidemics in the province in particular and the whole country in general. Thanks to the information on measures to prevent and avoid the spread of epidemics; health care measures published in the newspaper, I have more knowledge to improve my health and that of my family.

Hoang Quoc Hung

Thanh Binh Ward (Hai Duong City)