Hai Duong enterprises need to build brands and position brands

Business administration and strategic thinking in the new context is the content shared by Associate Professor, Dr. Ha Son Tung, Head of the Faculty of Business Administration (National Economics University) with nearly 50 business owners in production and business in a number of fields such as garment processing, pharmaceutical business, real estate, legal consulting, finance and banking.

In the context of hundreds of thousands of enterprises and economic groups of all sizes and in many fields across the country, even international enterprises that are producing and doing business in Vietnam, Hai Duong enterprises that want to achieve their production and business development strategies and plans not only need to build a brand, but also need to position the brand. Specifically, enterprises need to enhance their competitive advantage compared to competitors in the same field and market segment. That advantage can be the quality, price, design, utility of products and services, or specific, unique products and services for each specific customer group...

At the training session, some businesses also exchanged knowledge related to advertising costs, especially on social networking platforms; retaining high-quality human resources; competing in exports; finding orders, expanding partners; improving legal capacity, etc.