Many coffee shops in Hai Duong are becoming popular "second offices", especially among young people.
Inspire
One of the most important factors that makes coffee shops a working destination is the space. Ms. Nguyen Thi Quyen in Nam Sach goes to Highlands Coffee on Thanh Nien Street (Hai Duong City) to work almost every afternoon. Ms. Quyen specializes in writing promotional articles and PR for businesses on social networks. Her job requires high concentration along with a creative space. Ms. Quyen likes the working space here because: "People who come here to drink coffee are very polite, focus on their work, and do not talk loudly. The shop's characteristic soft music creates a very pleasant feeling, stimulating everyone's creativity." According to Ms. Quyen, when there are many people working together at the shop, she feels more motivated and her work is more effective.
Many coffee shops have open designs, lots of trees, use natural light or are decorated in a minimalist style, making it easier to attract customers looking for a space to work and relax.
To serve customers who come to enjoy drinks while working, many shop owners provide full amenities such as: power outlets, wifi and even quiet sitting corners. Z Café on Ngo Quyen Street (Hai Duong City) is such an interesting destination. The space here is also a meeting place for students from many schools such as high schools in the area to study in groups. Nguyen Thu Phuong, a student at Hong Quang High School, said that there are large tables and many chairs here, so if any lesson requires group work, they will come here to discuss together. "What we like most about the shop is the quietness, suitable for working and studying. The shop has many compartments, rooms, and tables to meet everyone's needs such as coming to read books, to chat...", Phuong said.
In addition, many coffee shops design convenient meeting rooms for customers' needs. The rooms usually have a common area of 20-30 m2 with a discreet design, soundproof doors, separate from the bustling space outside, suitable for meetings, group work or organizing small events.
Multi-function "office"
In Hai Duong, there are many coffee shops combined with attractive working spaces. Anyone can come to choose a familiar seat, close to nature, books and newspapers to study, read, and work. Coffee shops like this are aimed at freelancers or remote workers, students.
Mr. Ta Van Duyen, owner of Z Café, said that the cafe-cum-office model has become popular in Hanoi and many other provinces and cities. After researching, Mr. Duyen learned that in Hai Duong, many people also come to cafes to work. More than a year ago, he and some friends opened the cafe. The name of the cafe itself targets young people. The space is designed appropriately, and the drinks are reasonably priced. Mr. Duyen shared: "We design and build a space that promotes creativity, helping customers to be motivated to work." This is also a place where some office workers choose to hold group meetings or work overtime, to change the atmosphere. According to Mr. Duyen, this trend reflects the need for balance between work and life. Many people want to change the boring office atmosphere, looking for more flexible and comfortable working spaces.
An employee at a Highlands coffee shop said many customers come to work from morning to late afternoon even though they only order a bottle of water or a drink. In addition to drinks, the Highlands chain also provides some snacks for customers who are unable to move and focus on work.
Coffee shops are gradually becoming a familiar destination for young, dynamic people, freelancers or those who need a flexible workplace outside of the traditional office. With airy, comfortable spaces and reasonable prices, coffee shops are increasingly attracting more and more people to both work and relax.
MINH NGUYEN