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Hai Duong City is not only famous for its specialty green bean cakes but also produces dozens of other types of cakes, which are awarded the OCOP star and are increasingly asserting their position in the market. Hai Duong City is considered the land of OCOP cakes.

Watch the video of foreign visitors visiting and experiencing the Royal Golden Dragon Green Bean Cake Factory - the first 5-star OCOP product of Hai Duong
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Hai Duong City is the locality with the most products meeting OCOP standards in Hai Duong province. As of December 31, 2023, the city has 65 products meeting this standard, mainly in the food group.

Interestingly, out of the 65 products above, there are 30 types of cakes and 16 of them are green bean cakes. It is understandable, because hundreds of years ago, this place was the cradle of the famous green bean cake production profession.

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Green bean cakes, rice cakes, coconut cakes... of many businesses in Hai Duong city have been recognized as OCOP products.

The city's people have known how to exploit their advantages to promote traditional green bean cakes that meet OCOP standards and are competitive in the market. Many types of golden dragon green bean cakes with the brands Hoang Gia, Bao Hien, Nguyen Huong, Hung Long, Nhu Y... are known to domestic and foreign customers. Green bean cakes have become an indispensable gift that Hai Duong people give to distinguished guests.

Among the 16 green bean cake products of Hai Duong City that have been awarded the OCOP star, the most notable is the Royal Golden Dragon green bean cake of Hoang Giang Joint Stock Company in Cam Thuong Ward, which has just been awarded a 5-star certificate by the Ministry of Agriculture and Rural Development - a national OCOP product. This is also the first product in Hai Duong province to achieve the 5-star OCOP standard.

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Mr. Dao Quang Chuyen, Chairman of the Board of Directors of Hoang Giang Joint Stock Company, is very honored that the company's products have achieved the first 5-star OCOP standard in the province. This creates great motivation for the company to continue developing other green bean cake product lines suitable for market demand in the integration period. "Achieving the 5-star OCOP product standard will help the reputation of the Golden Dragon green bean cake of our company in particular, and of Hai Duong in general, continue to fly far and wide," said Mr. Chuyen.

In addition to green bean cakes, Hai Duong City also has many types of cakes in the food group that have been awarded 3 or 4 stars OCOP. These are durian coconut rice cakes of Ha Chi Food Processing One Member Co., Ltd. in Gia Xuyen Commune; Khao cakes of Van Giang Confectionery Production Facility in Ngoc Chau Ward; durian coconut cakes, cashew coconut cakes, and coconut cakes of Hung Long Food Processing Co., Ltd. in Cam Thuong Ward; longan cakes, sesame cakes, and lemon sausage cakes of Huy Cong Confectionery Production Facility in Tran Phu Ward...

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Leaders of the Provincial People's Committee and some departments and branches of the province, Hai Duong City, together with people and tourists, visited the showroom displaying products of Hoang Giang Joint Stock Company at Bach Dang walking street.
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The chart shows the output and revenue from production activities of Hoang Giang Joint Stock Company by year.

There is no other way, improving the production process, design, diversifying product lines, especially improving the quality of green bean cakes is the only way for businesses to stand firm in the market. In the past 10 years, Hoang Giang Joint Stock Company is one of the green bean cake manufacturing enterprises in Hai Duong City that has been at the forefront in this field.

The above enterprise has made a series of breakthrough improvements. Mr. Dao Quang Chuyen said that the biggest change that Hoang Gia Golden Dragon Green Bean Cake has made is choosing the standard yellow-heart green bean variety for production instead of using many types of beans and green beans as before.

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To reduce the sweetness of the product, Hoang Giang Joint Stock Company also uses glucose instead of sugar as before. This change helps the green bean cake to be less sweet, more refreshing, suitable for the taste of today's consumers. Along with that, the company also uses vegetable oil instead of lard to ensure the safety of consumers' health and longer preservation time.

The production line of Royal Golden Dragon green bean cakes has also been improved according to a closed and automated process (accounting for 60%). After being cleaned and roasted fragrantly by modern machinery, the green beans will be incubated in wooden barrels for 24-36 hours before being ground and mixed with other ingredients. This method has activated the essence of the main ingredient, creating the delicious flavor for this 5-star OCOP green bean cake product line.

Hoang Giang Joint Stock Company has also made breakthrough improvements in diversifying its green bean cake product lines to better meet consumer needs. In addition to the traditional Golden Dragon green bean cake, this enterprise has created many other types of green bean cakes under the Hoang Gia brand such as fruit green bean cake, nutritious green bean cake, durian green bean cake, green bean cake with green rice, lotus, coconut, and taro flavors. The packaging design of each product line is also beautifully designed, eye-catching, combining both traditional and modern cultural elements.

The above major changes have brought Hoang Giang Joint Stock Company from a period of moderate operation to the current prosperous development stage. The company's green bean cake products have all met the 4-5 star OCOP standard, have distribution points in nearly 40 provinces and cities nationwide and are present in the entire system of supermarkets, airports, and tourist stops throughout Vietnam. Hoang Giang Joint Stock Company's revenue has also increased sharply in recent years.

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Carefully selected and processed yellow-heart green beans have contributed significantly to creating the first 5-star OCOP product of Hai Duong province.

"It took us 10 years to change and also experienced many failures. But we did not back down, still persevered in improving to achieve the results we have today. The Royal Golden Dragon green bean cake product now meets all the criteria of quality, appearance, and flavor suitable for modern consumers, while still preserving the soul and quintessence of the traditional green bean cake production profession of the East," Mr. Chuyen shared.

Although only established for 9 years, Khanh Tho Production, Trade and Service Company Limited in Hai Tan Ward currently has dozens of products that have met 4-star OCOP standards, including 5 types of cakes: instant tilapia, instant chicken, instant crab, instant seafood, and instant beef.

This enterprise is constantly making breakthroughs in the field of developing a closed chain of production and trading of commercial tilapia. The company's OCOP-standard rice paper and instant tilapia vermicelli products are present in 45 provinces and cities nationwide, including a series of hypermarket systems.

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Many products of Khanh Tho Production, Trade and Service Company Limited have achieved 4-star OCOP standards, standing firmly in the market thanks to continuous improvement and application of science and technology in production.

Despite many market impacts, from 2017 to present, the revenue of Khanh Tho Production, Trade and Service Company Limited has been steadily growing. The company has been awarded many titles. In 2019, this company was in the "Top 50 famous brands - trademarks of Vietnam".

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Director of Khanh Tho Production, Trade and Service Company Limited, Bui Thi Khanh, revealed: "We have to constantly change, build innovative initiatives in all areas of production, thoroughly apply scientific and technological advances to bring about real efficiency."

One of the initiatives that has helped Khanh Tho Production, Trade and Service Company Limited build a line of rice paper and instant vermicelli products that meet OCOP standards and stand firm in the market is the implementation of the Project "Processing some value-added products from tilapia using biotechnology in Hai Duong". With the process of treating tilapia by-products, this enterprise has created a closed, environmentally friendly production model, limiting emissions that affect the living environment. At the same time, products from the processing process will contribute to diversifying the unit's products, bringing in new sources of revenue.

Enterprises also participate in many investment promotion programs, advertise and introduce products on e-commerce platforms, social networks... OCOP products are therefore increasingly reaching a large number of consumers.

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Many OCOP products of enterprises in Hai Duong City now not only have a firm foothold in the domestic market but also conquer markets in countries in the region and the world - markets that are very strict about product quality.

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Foreign tourists visit Hoang Giang Joint Stock Company's factory

Hoang Giang Joint Stock Company's products are now available throughout the domestic market and successfully exported to many international markets such as Japan, the US, and Canada.

Mr. Dao Quang Chuyen said that Japan is a market that strictly controls the input quality of food products. However, Japan has tested and has a trademark protection certificate for the Royal Golden Dragon that meets the standards for circulation in this market.

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Royal Golden Dragon trademark protection certificate meets the standards for circulation in the Japanese market.

Currently, the company is continuing to offer products in some countries such as England, Korea...

This enterprise has also just produced a batch of Golden Dragon green bean cakes in bamboo boxes. "According to regulations, the Government will use 5-star OCOP products as national gifts. We hope that Royal Golden Dragon green bean cakes will be regularly used to entertain or give as gifts to foreign guests," said Mr. Chuyen.

Hoang Giang Joint Stock Company has just opened a showroom to introduce the first 5-star OCOP products on Bach Dang walking street. This place has foreign customers, so Hoang Gia Golden Dragon green bean cakes will have more opportunities to reach the international market. The company will strive to have 2-3 more products with 5-star OCOP, regularly open livestream sessions at the factory and showrooms to promote the products.

OCOP products of Khanh Tho Production, Trade and Service Company Limited are also penetrating deeply into the markets of China, Laos and Cambodia. This enterprise is making efforts to improve and enhance the quality to bring its products to many countries around the world.

Content:GOING STRONG

Present:TUAN ANH

The article uses some images provided by the business.

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Hai Duong City - the land of delicious cakes