The "miracle" drink that helps reduce blood alcohol concentration by half in just 30 minutes

Alcohol poisoning occurs when alcohol is consumed faster than the liver can process it. Excessive alcohol consumption can affect breathing, heart rate, body temperature, and lead to coma and even death. Therefore, people are always looking for ways to reduce the side effects of excessive drinking.

The global market for hangover cures is growing faster than ever, with experts predicting it will surpass $6 billion by 2030.

This rapid growth has led to fierce competition among startups. One of the most anticipated companies in the space is Safety Shot (formerly Jupiter Wellness), with a new product expected to launch in Q4 2023.

Safety Shot is described as the world’s first “rapid-acting blood alcohol detox product.” It is advertised as reducing a person’s blood alcohol level by half in just 30 minutes, thereby increasing alertness and reducing the risk of alcohol poisoning.

Safety Shot says the company uses scientifically proven ingredients. The product works by boosting metabolism to help break down alcohol in the blood and creating a protective layer around the stomach to prevent any remaining alcohol from being absorbed into the body.

With a “tailored selection of all-natural vitamins, minerals, and nootropics,” Safety Shot reduces blood alcohol levels faster than previous hangover remedies, while also boosting users’ alertness.

According to Safety Shot, the product will be available in the US in December and will be available in other markets in the near future. The “miracle” drink will be sold in 350ml cans for $4.99 (about 121,000 VND) / 1 can or in packs of 4 cans for $19.99 (about 508,000 VND). The drink will initially be available in pharmacies across the US.

To date, there have been numerous companies trying to market a range of hangover cures. These include Zbiotics, (the world’s first genetically modified probiotic that can help you sober up faster), Morning Recovery, and a beer that doesn’t give you a hangover.

Whether Safety Shot is successful and different from these products is something we will have to wait for users to verify.