Diem Hang AI - the first AI employee in Vietnam to livestream sales 7 days and 7 nights

In 2023, AI sales staff supported by 24/7 tireless livestreaming artificial intelligence technology applications are flourishing and "dominating" e-commerce platforms in China, helping many businesses optimize marketing costs.

Grasping the above trend, on November 8, in Hanoi, the first AI online sales staff in Vietnam was launched, bringing a new human resource solution to the sales field on social platforms and e-commerce platforms in Vietnam.

Named Diem Hang AI - this "virtual" seller is programmed with the ability to use 60 languages ​​in the world.

Ms. Nguyen Thi Diem Hang, Vice Chairwoman of the Board of Directors of Vinapharma Pharmaceutical Joint Stock Company, said that instead of spending a lot of time and money to train a good online sales staff, AI salespeople will help businesses optimize costs.

"In fact, in Vietnam as well as in the world, there are many KOLs, KOCs, and celebrities who have encountered media crises and brands are also affected. Even after just one night, brand pages immediately received a storm of 1-star reviews.

Therefore, to reduce personnel costs and, more importantly, sincerity and avoid media crisis factors, we decided to invest in digital people to ensure the process and script are suitable for the needs of the business," Ms. Hang shared.

Unlike real people, AI salespeople can work 24/7 without eating or resting, and also without worrying about their health or emotions affecting their work.

Sharing at the launching ceremony of the first AI sales ambassador in Vietnam, Mr. Nguyen Viet Phu - Deputy Head of Science and Technology Department of VTV2, Vietnam Television - said: "When using AI, we can see that no human can work tirelessly like AI. It may take a long time of research for AI to have emotions and interactions that are truly human.

But in the field of sales, this is a suitable solution and it will reach customers vividly 24/7. In Vietnam, this is also a good solution for small businesses that cannot invest too much in sales costs to reach more customers."

After the launch ceremony, Diem Hang AI livestreamed continuously for 7 days and 7 nights on TikTok and Shopee.