Why organize events?

In late September and early October 2023, Hai Duong residents and visitors from all over the world will be able to enjoy major festivals in Chi Linh City. These are the Con Son - Kiep Bac Autumn Festival and the Chi Linh - Hai Duong Festival, which will be held for the first time.

Festivals have brought rich spiritual life to the people. If Con Son - Kiep Bac is an annual festival held twice a year, Chi Linh - Hai Duong Festival is a completely new tourism product, a new creative space. Participating in festivals, people can experience traditional rituals, folk games...

Visitors to the Con Son - Kiep Bac Festival can immerse themselves in the vast festival space, worship to satisfy their spiritual needs, enjoy the scenery, and enjoy the fresh and open nature. This year in particular, Chi Linh City organizes the Chi Linh - Hai Duong Festival 2023 to bring children a very special Mid-Autumn Festival with giant mascot model parades on the streets - something that Hai Duong children have never seen in their homeland.

People benefit from festival events, that is very clear, no need to argue. But for localities and units, the biggest benefit is that the media "keeps an eye on" them, and they are widely promoted at home and abroad. It can be said that these events remind Hai Duong, bring the image of Hai Duong, Chi Linh and many localities and units to people, tourists and investors everywhere.

The above two events are typical examples among many events that Hai Duong has organized since the beginning of the year and also some events in previous years that were not really successful. The viewpoint of Hai Duong Provincial Party Secretary Tran Duc Thang is to try to "do a little bit of everything, take advantage of opportunities" to improve the cultural and spiritual life of the people of the province and to promote the image, attract investment to develop Hai Duong...

Therefore, not only the province, but also each district and commune level, agencies and units also need to organize events to remind people of their locality and to develop. There are events at the commune level but due to their unique nature, they have a great spread, such as the An Thanh Commune (Tu Ky) Non Worm Joking Festival held in August 2023 and 2022.

There are also weekly events such as the walking street and Bach Dang night market on Saturdays and Sundays. This is a great success of Hai Duong City in 2023. The initial idea made many people skeptical, but thanks to the strong determination of the city's leaders, the direction and facilitation of the province, the support of the media and people, it has been successful. Hai Duong City, from a poor urban area with few places for entertainment and public activities, now has a destination every weekend. The ideas of developing culture, entertainment, and commerce from the walking street and Bach Dang night market are gradually becoming a reality and becoming the driving force for finding other events that benefit the people.

Nowadays, organizing promotional events must be combined with communication work. Socialized events will save the state budget and have a lasting vitality because they are associated with the community. Similarly, communication work also needs to be socialized to nurture events, creating conditions for events to spread. Communication plays a very important role in promoting and spreading events, deciding whether the event is successful or not. Therefore, each locality and unit when organizing events to serve the community needs to calculate the communication problem effectively.