Investors launch many incentives to attract home buyers

Since the beginning of the year, the real estate market in different segments has recorded an increase in transaction volume. Data from the Vietnam Association of Realtors (VARS) shows that in the first quarter of 2024, there were about 6,200 transactions, an increase of 8% compared to the fourth quarter of 2023 and double the same period last year. In particular, transactions were mainly in the form of apartments and townhouses.

According to a representative of An Gia Real Estate Group, many people are starting to choose to buy houses at this time thanks to many positive factors. First is the interest rate. Before Tet, preferential home loan interest rates fluctuated around 9-10%. Currently, many banks have lowered interest rates to around 5%.

"The loan disbursement procedure is also more open, so home buyers can easily access loans," said an An Gia representative.

Real estate broker Le Van in Ho Chi Minh City and Binh Duong said that the number of products she closed in the past two months is almost equal to the total number sold in 2023. Of which, the fastest and most buyers were last April.

"Most buyers have real housing needs and have gone through the research process beforehand but are still hesitant. They only decide to put down money when banks reduce interest rates and investors offer incentives," said Ms. Van.

Grasping the market demand, investors have available legal documents, complete handover, continuously stimulate demand with many preferential policies. For example, at the isolated area The Standard, Binh Duong, investor An Gia has launched a discount policy of up to 30% of the product value. With this policy, buyers will enjoy a 30% discount when paying 95% of the product value in advance. For example, when buying a townhouse priced at about 6.7 billion VND, customers will be deducted a 30% discount, equivalent to 2 billion VND. Buyers who pay 4.3 billion VND can receive the house to live in and exploit for business.

The investor's preferential policies attract the attention of buyers. Customer Tran Luc, residing in Binh Duong, said he had been looking into townhouses at The Standard since the end of 2023. However, he only decided to close the deal at the end of April when he saw the incentives.

"A 30% discount is quite large for a townhouse project that has been handed over and has completed the pink book. With idle money, I chose the apartment and immediately decided to buy it," said Mr. Luc.

A survey by Dat Xanh Services shows that many buyers today want to own a house if there are attractive incentives. Of which, the group with real housing needs accounts for the majority (58%), followed by the long-term investment group (16%) and the rental exploitation group (18%). Of which, real housing buyers are interested in financial issues, so suitable incentives will attract this group.

According to experts, investors launching incentives at this stage helps share benefits with buyers, increasing liquidity. From the buyer's perspective, they need to consider other factors such as legality, investor reputation, and project completion status before deciding to spend money.

Currently, An Gia's The Standard private area attracts many experts and high-income earners to live here. This place is gradually forming a multi-national community of residents such as Japan, Denmark and high-income earners.

The project's internal area is equipped by An Gia with a series of resort-style amenities such as a clubhouse, a 4,000 m2 central park, a coffee area, a swimming pool, an outdoor playground, a gym, yoga, a bar-lounge... The project is located in a well-connected area on Trinh Cong Son Street (Tan Uyen City, Binh Duong). From the project, residents can conveniently travel to cities, towns, industrial parks, commercial centers, logistics warehouses...