The secret to achieving national branding

Products of Chu Dau Ceramics Joint Stock Company attract tourists to visit and experience. Photo: Duc Toan

In 2022, Hai Duong will have 3 enterprises with products achieving the Vietnam National Brand (THQG). To win this prestigious award, each enterprise has its own secret in planning production and business strategies to affirm its name in the market.

Formal

This is the third consecutive time that Long Hai Company Limited has passed the strict review criteria to be honored with a product that has achieved the National Quality Award. For more than 20 years in the market, the company has always maintained its position as a leading unit in the jelly processing industry. When bringing products to consumers, the company always focuses on developing interactive channels to listen, absorb opinions, and improve products according to tastes. To date, the company has launched 8 main product lines, each serving a separate customer group. On the other hand, the company pays special attention to food hygiene and safety, always innovating machinery and production equipment in a modern, economical, and environmentally friendly direction. The company's distribution system spans 63 provinces and cities, but follows a model of limiting intermediaries so that consumers can enjoy the most preferential prices.

Mr. Pham Huu Tuan, Deputy General Director of the company said: “Thanks to the synchronous implementation of effective production and business solutions in the spirit of aiming at customer satisfaction, the unit received good feedback. From there, the reputation of the enterprise was enhanced.”

Established in 2008, Minh Phu Steel Joint Stock Company in Tan Truong Industrial Park (Cam Giang) has always strived to become a strong enterprise in the field of manufacturing steel products. With the motto of sustainable development, the company has twice received the title of National Brand. The company's factory has a capacity of 30,000 tons of steel/month with more than 2,000 agents nationwide and reaching the markets of the US, Korea, Thailand... According to the company representative, the unit identifies the core values ​​as intelligence, creativity and solidarity, thereby making commitments to appropriate and effective actions, and ensuring quality policies. The product brand that the enterprise builds is not only from worker records and certifications but also from the sympathy and favor of customers. Regardless of any subjective or objective difficulties, the company always sets high growth targets to strive to overcome.

Long Hai Company Limited has had products achieving national brand three times.

Multiple values

Enterprises with products achieving the National Brand, in addition to ensuring the quantity and quality of products, also spread many other values. After more than 20 years of efforts, Chu Dau Ceramic Joint Stock Company (Nam Sach) has built products with the National Brand. The company has brought new life to the ceramic line that had been lost since the 18th century. With enthusiasm and the right direction, the enterprise not only contributes to reviving the ancient craft but also brings Chu Dau ceramics to great strides. To balance and harmonize traditional identity with modern life, the company has innovated in design. Thanks to that, the enterprise has achieved business success with relatively stable revenue, more than 100 billion VND/year. However, the greatest achievement of this National Brand is to preserve and extend cultural and spiritual values ​​from the past to the present and towards the future.

According to Mr. Nguyen Huu Hiep, Deputy Director of the company, the enterprise has oriented its product brand vision with a promise and specific positioning strategy. Developing Chu Dau ceramics is not only a business but also a responsibility to preserve national identity. Therefore, the unit welcomes organizations and individuals to visit and experience to deeply feel the cultural quintessence of the nation.

In addition to being a leading brand in the production of agar products, Long Hai Company Limited is also known as a unit for the community and social security. The company's leaders believe that product brands and company images must be built from many foundations. Investing in quality and design, but also not ignoring social values. This is an intangible but extremely important spiritual value because it can adjust the habits and behaviors of consumers. Customers use the product not only for its quality but also for serving society and the community. Every year, the company spends tens of billions of VND on sports and social security activities. In addition to focusing on caring for those in difficult circumstances working at the factory, the company shares and helps many unfortunate lives in society. The unit targets vulnerable groups and pays special attention to poor children. Thanks to that, the image and brand of the company are built more comprehensively.

National brand is a launching pad for businesses to go further in the market. Building a plan and roadmap for products to be recognized as national brand is very necessary and useful.

STRONG