172 enterprises with products achieving National Brand in 2022

At the meeting, Deputy Minister of Industry and Trade Do Thang Hai, Permanent Vice Chairman of the Vietnam National Brand Council, emphasized that Vietnam National Brand is a special, long-term trade promotion program of the government to build and develop national brands through product brands. Participation in the program is a process for businesses to comprehensively evaluate their activities, production and business results and brand building strategies through the program's criteria system, thereby encouraging businesses to share and pursue the program's core values ​​of "quality - innovation, creativity - pioneering capacity".

Over nearly 19 years of formation and development, the Program has achieved positive results, attracted special attention and created prestige for businesses, management agencies as well as domestic and foreign consumers; contributing to affirming Vietnam as a country with quality goods and services and high competitiveness in the international market.

According to the Organizing Committee, in 2022, despite difficulties from the pandemic and geopolitical instability in the world negatively affecting the production and business activities of enterprises, the 8th National Brand selection still attracted the participation of more than 1,000 enterprises from many different industries and fields.

After more than 9 months of launching and implementing the selection, the Minister of Industry and Trade, Chairman of the Vietnam National Brand Council, issued a decision to recognize 172 enterprises with a total of 325 products achieving the Vietnam National Brand in 2022. The announcement ceremony will be held on November 2, 2022 in Hanoi.

According to Tin Tuc newspaper