Yamaha's versatile underbone model, both for city use and for touring, has a highest price of 5 million, up to 36 million at dealers due to shortage.
Many authorized Yamaha Town dealers are selling the PG-1 at VND35-36 million compared to the company's suggested price of VND31 million. The reason given for selling at this price is that demand exceeds supply.
The price of Yamaha PG-1 is not consistent across dealers. Some places sell it for 4-5 million VND, some places sell it for less, around 2 million VND, depending on the number of orders the dealer has and the source of vehicles distributed from the factory.
PG-1 at a Yamaha dealer in Ho Chi Minh City
There are also dealers selling at the suggested price, but the waiting time for customers may be after Tet. In places selling PG-1 for a few million more than the suggested price, customers can receive the car immediately or put themselves on the list to receive the car early.
The price increase of Yamaha motorbikes is rare, instead, it is mostly the products of rival Honda. Before PG-1, only Exciter was a Yamaha model with a higher price at the dealer, but this situation no longer exists when rival Winner dominates the segment thanks to its lower price.
Channel price selling is a form of profit optimization carried out by dealers on products that have good appeal and many people are interested in. Similar to the automobile segment, customers who want to have a motorbike early often have to pay more channel money than the suggested price of the company. "If they want to buy a motorbike at the price announced by the company, customers can wait another 1-2 months when demand decreases, the price of the motorbike will stabilize again", said an employee of a Yamaha Town dealer in Tan Binh district, Ho Chi Minh City about the current channel price situation of PG-1.
PG-1 is a popular motorbike model launched by Yamaha in early December. After many years of doing business in Vietnam, Yamaha has just had a model that has created heated discussions and attention from many domestic customers. Although it is oriented towards young customers, especially Gen Z, thanks to its somewhat mischievous, liberal design and off-road, long-distance qualities, PG-1 has attracted the attention of many different customer groups.
The Vietnamese motorbike market sells about 3 million units annually, with moderate growth and is considered by experts to be saturated. But according to a senior manager of the Indian car company, TVS, the saturation of the market is partly due to the lack of models with unique styles and reasonable prices. The PG-1 is such a case and has had initial success in terms of appeal.
PG-1 is equipped with a 115cc single-cylinder, air-cooled engine, 8.8 horsepower at 7,000 rpm, maximum torque of 9.5 Nm at 5,500 rpm. 4-speed forward gearbox.
Yamaha PG-1's competitor is Honda CT125, a model that was launched in 2019 and has been available to customers for a longer time than PG-1. Honda's model is currently privately imported and has a selling price of about more than 100 million VND, which is 3 times more expensive than the PG-1 officially distributed and assembled domestically.
The PG-1's special feature is the removable rear seat, allowing customization to the owner's style. The Japanese car company offers 3 themed accessory packages, including Casual, Camper, and Tracker. The PG-1 can be used for off-roading, as a "show" car in the city, or for customers who like to customize their cars to their liking.
According to VnExpress