Celebrity endorsements are causing problems when the products are not good.
When the bell rang to end the morning workday, Ms. Ngan went downstairs to invite Ms. Linh, a colleague from the same office, to have lunch. Entering the room, seeing Ms. Linh intently looking at her phone, Ms. Ngan said:
- What are you still watching? Hurry up and eat then come back and take a nap.
- Please wait for me to watch this video. It's almost over.
After watching, Linh said while walking:
- I just watched an apology video from a hot Tiktoker. This person's account has several million followers because she often shares videos about her family life and her cute baby. She also often livestreams to sell products and introduce and attach product sales links for some brands. Last month, I saw her post a video advertising a product to support height growth, so I bought it for my child to use. Unexpectedly, a few days ago, many people discovered that this product had unknown origin. So today she had to post an apology video.
- Recently, public opinion was outraged because some artists and celebrities exaggerated the effects of products, and now it's the turn of hot Tiktokers.
- Now many people buy products based on the recommendations of hot TikTokers, so if they are not conscientious, just accept advertising money without knowing the origin, source, and uses of the product, then consumers who trust them will suffer the consequences. And if any problem occurs, just making a video to apologize will solve the problem. Goods are related to health. For example, my child has almost used up a bottle. If that product is of poor quality, affecting his health, I will regret it very much...
- The authorities need to take strong measures, it cannot be like this. I heard that the Ministry of Information and Communications proposed to blacklist artists who advertise falsely. A cultural researcher proposed to permanently ban artists who advertise falsely. I support these measures. We need to be very drastic, severely punish artists and influencers on social networks who advertise falsely.
- Consumers also need to be alert, sister. After this incident, I probably won't dare buy anything advertised online anymore. If you need anything, just go to reputable medical facilities so that doctors can advise and guide you on how to use the right product, to avoid wasting money and getting sick.
- You're right. Let's go eat and rest a bit.
LIGHTHOUSE