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The problem is old but always new, because every few days, the story of artists advertising falsely "emerges" among the flood of current news, receiving both attention and indignation from public opinion.
Most recently, artists Cat Tuong and Quyen Linh advertised "diabetic milk" causing public opinion to demand a ban on artists who advertise falsely. And right now, if you take the time to browse Facebook, you will see many artists busy inviting their fans to "close deals".
Although since 2021, we have had a code of conduct for people working in the arts (issued by the Ministry of Culture, Sports and Tourism), it seems that this document has been ignored.
Many countries around the world have adopted laws to deal with artists who advertise falsely. Countries "hit" the economy with cases of advertising that exaggerate the truth. Last year, American reality TV star Kim Kardashian was fined $1.26 million after posting an advertisement for Crypto.
A series of A-list celebrities in the fields of sports, music, and fashion are also involved in an $11 billion lawsuit for advertising for the cryptocurrency exchange FTX. In China, in addition to "hitting" the economy, violators will be banned from receiving any brand representation contracts within three years.
In our country, artists advertise all kinds of things, from virtual currency, functional foods... to cosmetics. Many people have been "accused" of advertising "falsely", "untruthfully", "exaggerating", "advertising inappropriately"... but it seems that no one - even in serious cases - has been severely punished.
After a few apologies to the media, the advertising money cycle continues...
Therefore, many readers have expressed their support for the decision of the Ministry of Information and Communications to make a list of artists who violated the law and must limit their appearances.
Accordingly, artists and influencers who violate the code of conduct for people working in the arts, are dishonest in advertising, provide false information to the public... will, in addition to being handled according to legal regulations, be considered for control and restriction of their image and activities by the Ministry of Information and Communications and the Ministry of Culture, Sports and Tourism.
A few years ago in London (UK), artist AI Murphy announced a rather humorous and satirical exhibition called False Advertising.
As an artist with a long and complicated relationship with the advertising industry, AI said: "On the one hand, it has supported my family and helped me succeed in my career for the past 20 years. On the other hand, it has also made me question my own ethics and profession, because after all, I still accept to advertise products that are sometimes problematic."
Many gullible and naive fans have become "prey" of false advertising tricks thanks to the artists' support. Don't easily accept advertising money, don't "exaggerate" the nature of the product they sell. And if you don't understand the product, don't help. Just like that, "thank goodness", the entertainment environment is much "cleaner"!
Accepting advertising to earn extra income is not bad, especially in the context of Vietnam, where the profession often cannot support artists. But accepting false advertising money is like putting hot coal in your pocket.
Before being "whistled" by the authorities, the artist will have to receive another, much larger penalty. And is there any punishment more "painful" than being turned away by the audience who once admired you?
DAU DUNG/Youth