Ford Vietnam achieves sales record

Ford Vietnam sold 42,175 cars of all kinds for the first time in history, an increase of 10% compared to 2023. Of which, 3/5 Ford car lines, Ranger, Everest, Transit, continued to affirm their leading position in the segments and set new sales records.

The all-new Ford Transit has set a new standard in the light commercial vehicle segment since its launch in Vietnam in July 2024, with three versions: Trend 16 seats, Premium 16 seats and Premium+ 18 seats, the largest in the segment.

2024 is the 12th consecutive year that the Ranger has led the pickup segment, with 75% market share, reaching a record 17,508 vehicles sold. The Ford Everest maintains its leading position in the midsize SUV segment, with sales reaching nearly 10,900 vehicles. Sales of these two vehicle lines in 2024 both increased by 9% compared to the previous year.

The Territory line alone has sold more than 15,000 vehicles after only 2 years since its launch. In 2024, with 8,125 vehicles sold, Territory achieved Ford Vietnam's "Sales of the Year" record and accounted for 14% of the market share of the entire urban C-class SUV segment.

Last year, Ford Vietnam launched an e-commerce platform that offers bookings and free or 4-hour mobile service, a first for the Vietnamese automotive industry. Using connected data, the system is able to track when a Ford vehicle needs maintenance and remind owners to book mobile service at their preferred location.

In 2024, Ford Vietnam will also actively carry out community activities, providing practical support to families in difficult circumstances and those affected by natural disasters. The company will continue to maintain first aid training programs, share traffic safety knowledge, and build classrooms for children in mountainous areas. At the same time, it will implement a new project called "Adaptive Community" in the 2024-2025 period, with hundreds of models to support Thai, Dao, and Mong people in Yen Bai and Son La to develop sustainable livelihoods.