Hai Duong refrigeration market heats up in hot season

Multiple choices

According to Mr. Pham Hung Son, Deputy Director of HC Hai Duong Electronics Supermarket, in the first half of April, the supermarket welcomed about 80-100 customers every day to view and buy refrigeration products, 2.5 times higher than the previous month. To serve consumer demand during this year's hot season, HC Hai Duong Electronics Supermarket has proactively prepared goods with a variety of products and designs in many segments from popular to high-end, the number of goods up to 15,000 refrigeration products, mainly air conditioners, air conditioners, electric fans, and refrigerators.

In recent years, when choosing refrigeration products, consumers have paid attention to health protection products and energy saving features. In addition to the advantage of fast cooling, new generation air conditioners also combine air filtration technology, operate smoothly, do not make noise, have a sleep timer function at night, or set a timer, turn on and off automatically through an application connected to a mobile phone. Many air conditioners are manufactured with inverter technology, which can save electricity compared to conventional air conditioners. These products are also chosen by many customers, especially when the amount of electricity consumed in the hot season increases and in the context of electricity prices being adjusted upwards as present. Consumers currently tend to choose to buy products with a capacity of less than 12,000 BTU, with prices ranging from 6-13 million VND/unit depending on the brand such as Panasonic, Toshiba, LG, Daikin, Casper. In addition, other product lines such as refrigerators, air conditioners, electric fans... also sell quite well.

In the district areas, the consumption of refrigeration products has also increased significantly recently. According to Mr. Do Minh Thanh, manager at MediaMart electronics supermarket in Nam Sach town, the number of customers who want to buy refrigeration products here is about 30 times/day. Besides air conditioners, air conditioner fans with cooling function are also chosen by many people because they are suitable for the needs of many families. Air conditioner fans of brands: Kangaroo, Sunhouse, Boss range from 2.5 - 4 million VND/unit depending on capacity... are chosen by many families to buy more for alternate use, contributing to saving electricity. In addition, conventional electric fans of brands Asia, Senko, Sharp... cost from 350,000 VND to 1.2 million VND/product.

A representative of Hoang Han electronics store in Thanh Ha town said that many people's consumption habits have changed. They no longer wait until the peak of the hot weather to go shopping, as summer begins, many people have proactively chosen cooling products. The store not only sells directly but also consults and introduces products online. Every day, Hoang Han electronics store consults and sells refrigeration products to about 30 customers.

Mr. Nguyen Van Thinh in Pham Ngu Lao Ward (Hai Duong City) is planning to buy an air conditioner for about 7-8 million VND. “My top priority is an energy-saving product with many price incentives and warranty policies,” Mr. Thinh said.

Stimulate shopping

In order to stimulate shopping, electronics stores and supermarkets in Hai Duong have launched many incentive programs for customers. Prices of some products such as air conditioners, refrigerators, air conditioners, electric fans... have been reduced by 20-50%.

At HC Hai Duong electronics supermarket, many promotional programs are being implemented such as "Weekend Shock Price" applied on Fridays, Saturdays and Sundays every week. LG inverter 314 liter refrigerator has a listed price of nearly 12 million VND, discounted to 6.5 million VND; Kangaroo air conditioner fan costs nearly 4.7 million VND, reduced to nearly 2.6 million VND; Mitsushibi table fan costs nearly 1.5 million VND, reduced to nearly 1.3 million VND...

Along with the MediaMart electronics supermarket system, MediaMart in Nam Sach town is implementing the promotion program "Brilliant summer sale - huge discounts" from March 30 to April 26. This program has many products with great prices, for example, Casper inverter air conditioner 9,000 BTU with a listed price of more than 7.4 million VND, reduced to more than 5.4 million VND; Aqua inverter air conditioner 9,200 BTU with a price of more than 10.1 million VND, reduced to nearly 7 million VND...

Electronics stores also offer free shipping, free installation at home, and additional gifts such as extended warranty periods for electronics. Not only that, many supermarkets and electronics stores also partner with banks to support installment payments with 0% interest for customers...

To serve customers' needs, MediaMart electronics supermarket in Nam Sach town has arranged a team of air conditioner installers with an installation capacity of 10-15 sets/day.

The average temperature of the summer months this year is forecast to be 1-2.5 degrees Celsius higher than the average of many years, so the arrangement of workers to install air conditioners for customers has been of concern to HC Electronics Supermarket. The supermarket has arranged a team of workers who can install 50-60 sets/day.

The beginning of the hot season is considered the golden time to buy refrigeration products. Because when entering the peak of the hot season, customers may have to wait longer for installation due to increased demand, the prices of many products may also increase, and incentive and promotional programs may also cool down.

Currently, the market for refrigeration products is rich, diverse in types and prices to meet the needs of many customers. However, to avoid buying poor quality products, consumers should carefully research and consult product information before buying. You should buy genuine products sold at reputable supermarkets and stores to ensure quality and after-sales policy...