Ao Ba Ba - symbolizing the beauty of the soul of Southern women

The cultural and historical value of the Ao Ba Ba has also been widely spread along with the pure, rustic and gentle beauty of Southern women. Going back in history, returning to the early Southern land with the black Ao Ba Ba, the checkered scarf and the conical hat combined to become a symbol, a unique feature for the beauty of the soul and culture of Hau Giang women. The Ao Ba Ba has since become a symbol, a crystallization of the homeland.

Nowadays, along with economic development, Hau Giang province pays special attention to cultural development, especially the unique culture of the homeland associated with Ao Ba Ba. According to Ms. Ho Thu Anh, Vice Chairman of Hau Giang Provincial People's Committee, through the Ao Ba Ba Festival, Hau Giang hopes to become a safe, friendly and attractive destination for friends, partners and domestic and foreign tourists. The province hopes that the Ao Ba Ba Festival - Hau Giang 2023 will actively contribute to the province's goal of "Innovation, breakthrough, determination, aspiration", to gradually build Hau Giang into a fairly good province in the region and the whole country in the near future.

All sectors and levels of Hau Giang province enthusiastically responded to this special event. The Provincial Women's Union launched the Ao Ba Ba Week, starting from September 25 to October 1, to promote propaganda activities, promote the image of Ao Ba Ba, honor the traditional value of Ao Ba Ba in social life, arouse pride, responsibility to preserve and promote good values, traditional values ​​in every woman and citizen.

Ms. Nguyen Thi Thuy Linh, President of the Women's Union of Hau Giang province, emphasized that this is one of the activities that contributes to honoring the value of Ao Ba Ba in social life. From there, everyone is proud and feels the responsibility to preserve and promote this traditional cultural value. The Union mobilizes 100% of full-time union officials from the province to the grassroots, members, and women; encourages cadres, civil servants, public employees, and workers in the province to prioritize choosing Ao Ba Ba in activities at offices, schools, units, family and social events; creates a spreading effect in many forms, especially social networks, to create a beautiful image.

Deputy Director of Hau Giang Provincial Library, Ms. Tran Thi Thu Hien shared that, responding to the Ao Ba Ba Festival, she had the opportunity to wear it continuously, finding that the Ao Ba Ba outfit is very comfortable to wear to work. Along with that, the price of an Ao Ba Ba outfit is very suitable for the budget of state officials and employees. Pham Tran Nhu Binh (student of class 1A3, Kim Dong Primary School, Vi Thanh City) is very excited to wear Ao Ba Ba to school. She said that in her class and at school, there are many friends and older siblings who wear Ao Ba Ba to school.

Hau Giang province has superior natural advantages compared to other provinces and cities in the Mekong Delta. The province is one of the rice centers of the Southwest region and has abundant aquatic resources. Along with that, the province has a lot of potential for tourism development, preserving the pristine natural landscape. Therefore, Hau Giang builds and develops a circular economic and cultural ecosystem that will contribute to positioning the province's brand. Hau Giang Ao Ba Ba Festival 2023 is a cultural event that will create endless potential to preserve the beauty of tradition, contributing to making Hau Giang a destination for tourists and investors.

The Ao Ba Ba Festival - Hau Giang 2023 officially takes place from September 29 to October 1 with 4 main activities: Photo exhibition of the Ao Ba Ba in the past and present, Painting exhibition using AI technology for primary and secondary school students, Art program "Hau Giang Smile" and Ao Ba Ba performance program on the river.