402 thousand tourists come to Hanoi during New Year holiday

Of which, international tourists are estimated at 72 thousand arrivals, up 2.1 times; domestic tourists are estimated at 330 thousand arrivals, up 59%. Total revenue from tourists is estimated at nearly 1,500 billion VND, up 73% over the same period in 2023.

Also during the 3-day holiday, the average room occupancy rate of the hotel block is estimated at about 60% (of which domestic guests are estimated at about 35.3%; international guests are estimated at about 24.7%), an increase of 7.8% over the same period in 2023.

At commercial centers, shopping, dining, and entertainment that meet tourist service standards, the number of visitors and purchasing power increased, with estimated revenue increasing by about 16% over the same period in 2023.

During the holiday, many tourist areas and attractions in Hanoi have launched many new tourism programs and products as well as organized attractive activities and events to stimulate demand and attract tourists to visit and experience. Typically: The program "Welcome New Year 2024" (Countdown program) at Dong Kinh Nghia Thuc Square; a series of cultural activities, art performances, cuisine to welcome the new year, trade promotion fairs and displays of OCOP products, agricultural products, and exhibitions of bonsai art on walking streets and tourist attractions; especially on the evening of December 31, 2023, at the Son Tay Ancient Citadel walking street, the People's Committee of Son Tay town organized a program to welcome the new year 2024 and launched "Son Tay - Xu Doai Tourism Year 2024" with a series of trade promotion fair activities associated with promoting tourism and culture; Costume exhibition at Van tea space, culinary performance at Village Kitchen...

Also on this occasion, the walking street space around Hoan Kiem Lake, Tran Nhan Tong walking street and surrounding areas are allowed to extend its operation until January 1, 2024, along with traditional art performances to serve the people and tourists. Thang Long Imperial Citadel organized a flag-raising activity in front of Doan Mon yard, recalling the first historic flag-raising ceremony after the Liberation of the Capital 69 years ago.

Along with that, there is also a cycling program to explore Hanoi at night with the theme “Thang Long - Hanoi Night”. Camping, mountain climbing, and off-road walking activities in the city’s suburbs are also taking place vibrantly… It can be affirmed that Hanoi is still an attractive destination for people and tourists during the New Year holiday this year.

According to some tourist attractions such as relics, museums, parks, eco-tourism areas, and tourist resorts in the area, during the 3-day New Year holiday, the number of visitors increased sharply. Hoan Kiem Lake tourist area - vicinity and Hanoi Old Quarter welcomed over 150,000 visitors, Temple of Literature - Quoc Tu Giam welcomed about 15,500 visitors, Thang Long Imperial Citadel welcomed about 12,000 visitors. Ba Vi National Park welcomed about 8,000 visitors...