To have a 30-second advertisement in the 2024 Tao Quan program, brands will have to spend more than 645 million VND.
On January 10, Vietnam Television's advertising service page announced advertising prices for the program.See you at the end of the yearalso known as Tao Quan.
According to this price, the programTao Quan 2024will air at around 8:00 p.m. on February 9, 2024 with 4 advertising prices: 10 seconds, 15 seconds, 20 seconds and 30 seconds.
Advertising price of the program "Tao Quan 2024".
To have their products appear in this famous program, brands will have to spend: 327.7 million VND, 387.3 million VND, 484.1 million VND and the highest is 645.5 million VND for TVCs with corresponding duration. This price does not include VAT.
It can be said that this is a "huge" advertising price for VTV programs. However, due to the "hotness" of the programThe Kitchen Godsand special nature (only produced once a year), so the advertising price ofThe Kitchen Godsalways top notch
The program "Tao Quan" always has "huge" advertising prices.
Previously, for many reasons, the public was skeptical about theTao Quan 2024whether to continue broadcasting or not. However, along with the announcement of advertising prices, VTV also posted information confirming that this program will continue to air on New Year's Eve 2024.
Production teamTao Quan 2024confirmed that the artists have practiced in time to record, serving the production schedule. In addition, Meritorious Artist Chi Trung also posted on his personal page a picture of him and artists: Tu Long, Van Dung, Quang Thang in Tao Quan costumes with the following sharing:"Apple fall season in the garden".
Meritorious Artist Chi Trung shares pictures of "apple season".
In 2003, the program "Meeting at the end of the year" with a skitThe Kitchen Godsintroduced to the audience. This skit brings together famous artists on the stage with content reviewing prominent cultural, social, and current issues of the country in the past year.
After 20 years on air,The Kitchen Godsbecome a special program, occupying the entire time ofSee you at the end of the yearWith innovation and creativity combined with humorous scenes, the program has gradually become a spiritual dish that many Vietnamese people look forward to on New Year's Eve.