One of the most popular tourist attractions in Portofino is the pier, with its turquoise waters and pretty, colorful buildings. In the summer, crowds of tourists often gather here for long periods of time taking photos, causing traffic jams that tire locals.
To prevent tourists from congregating in large numbers at the pier, Portofino authorities recently introduced “no-waiting” zones, with fines of up to €270 for those caught staying too long between 10:30 a.m. and 6 p.m. The ban is expected to be lifted on October 15, after the peak tourist season has passed.
Portofino is not the only Italian destination determined to combat the effects of mass tourism. Venice, whose 50,000 residents can host up to 150,000 visitors a day, is leading the way. Large cruise ships have been banned from docking in Venice and new fees are expected to be introduced next year. Guests staying in Venice already pay a €5-a-night tourist tax, which is added to the price of their rooms.
Many other European destinations have tightened up on short-term rentals to combat population decline and skyrocketing rents, helping to curb overtourism. In Italy’s Amalfi Coast, a system has been implemented to curb the number of tourists, with odd-numbered cars only allowed on odd-numbered days, and even-numbered cars only allowed on odd-numbered days.
According to VOV