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The new achievement helps Tran Thanh break his old records and become the first "trillion-dong" director in Vietnam.
March 1, movie"Tomorrow"by director Tran Thanh officially reached the 500 billion VND mark after 30 days of showing. This is the data provided by Box Office Vietnam (may differ by 5-10% in reality).
This achievement not only broke the old record of "Mrs. Nu's House" set by the director himself, but also set a new record for the Vietnamese box office.
Tran Thanh is the first film director in Vietnam to have 3 films reaching or exceeding the 400 billion VND mark.
Specifically, according to Box Office Vietnam, in 2021 there will be "Bo Gia" (395 billion VND), in 2023 there will be "Nha Ba Nu" (459 billion VND) and in 2024 there will be "Mai" (just reached 500 billion VND). According to the producer, the revenue of the two films is "Bo Gia" 427 billion VND, "Nha Ba Nu" 475 billion VND.
The box office success of “Mai” in particular and Tran Thanh’s films in general comes from many factors. An important factor is the abundant number of screenings, accounting for nearly or more than 50% of the market during most of the time it is shown in theaters.
Tran Thanh’s film is considered an isolated case but shows the great potential of the Vietnamese market. If each person only went to see it once, the film would have had more than 4.8 million viewers (according to the producer, “Mai” sold more than 4.8 million tickets). This number is equivalent to about 5% of Vietnam’s population (99.2 million people, according to Worldometer and the United Nations).
Many audiences are expecting the 1,000 billion VND milestone in the near future.
Previously, “Mai” was the fastest movie to reach 400 billion VND in theaters - 13 days, breaking the old record of 22 days of “Nha Ba Nu”. The movie also had the highest number of pre-booked tickets (40,000 tickets); achieved the highest opening day revenue (23.3 billion VND); reached 100 billion (3rd day of screening), 200 billion (5th day of screening) and 400 billion VND fastest.
The film was labeled 18+ but some theaters let underage viewers in. The incident was discovered many days ago, causing a stir that forced the Ministry of Culture, Sports and Tourism to intervene and rectify the situation.
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