Four versions of iPhone 15 hit the shelves today, while many people lined up a day earlier to buy the device.
Due to the time zone difference, Australia and New Zealand are the first to go on sale as usual. New Zealand doesn't have an Apple Store yet, but users can buy early through authorized resellers.
Khanh Nghiem, a Vietnamese living in Australia, said he arrived at 8:30 a.m., 30 minutes after the Apple Store opened, but some of the devices were already out of stock. "The iPhone 15 Pro Max model I wanted was no longer available, so I had to go home and wait for the next batch," Khanh said.
Dat Chu, who lives in Brisbane (Australia), said that the general trend of users is still to order or have it delivered to their homes. There was no queue at the Apple Store here. But only about an hour after opening, the store was full of customers and many people had to make appointments to come in the afternoon and evening to pick up their devices.
Inside an Apple Store in Australia on iPhone 15 launch day
On social networks such as X, Reddit, Instagram, and the MacRumors forum, users in these markets have shared photos of unboxing the iPhone 15 since the early morning of September 22.
"The device sticks to fingerprints quite quickly, even better than the black stainless steel version," said a user.SartoriusiPhone 15 Pro Max review over X. Most other buyers were also interested in the titanium material and camera features on Apple's new phone. Some said their devices received software updates right out of the box.
After Australia and New Zealand, users in Asia, the Middle East, Europe and finally the Americas will receive the device. According toMacRumorsOn this day, many Apple Stores around the world will open early at 8am to deliver devices as well as sell to customers who come to buy directly.
By pageNational NewsUAE, users here have been queuing up at the Apple Store in Dubai since September 21. "I'm so excited. Everyone is excited. I want to show off the phone to my family and friends," said Rana, who pre-ordered the iPhone 15 and is waiting to receive it.
Hundreds of people queue to buy iPhone 15 at shopping mall in Dubai
Vietnam is among the markets that will receive the second batch of goods, on September 29. However, to own them early, many people have turned to neighboring countries such as Singapore and Thailand.
Dinh Cong, a technology enthusiast in Ho Chi Minh City, said he had pre-ordered and went to Thailand on September 20 to wait for the device to be delivered. However, the number of people coming was so large that the store could not control it well. "They gave out bracelets to those who came early on September 21, but the queue was still quite chaotic and the store had to rearrange it three times in the early morning of September 22," Cong said.
iPhone buyers line up at the Apple Store in Iconsiam, Bangkok on the morning of September 22.
The same situation happened at the Apple Store in Singapore. Tuan Thanh, an iPhone dealer in Ho Chi Minh City, said that this year he chose the store at Changi Airport to buy the phone instead of the store on Orchard Road like every year. "The Apple store is quite convenient in allowing people who have not pre-ordered to queue. However, the number of 15 Pro Max phones, especially the natural titanium color, is quite small. Those who queued slowly had no chance," said Mr. Thanh.
According to VnExpress