With their distinctive traditional flavors and eye-catching packaging, many OCOP products from Hai Duong are being prioritized by customers this Tet holiday.
Build trust with customers
The OCOP program - a national initiative to develop local specialty products - has opened up new opportunities for regional agricultural, handicraft and food products.
OCOP products are not only local specialties but also carry profound cultural values, demonstrating the dedication of the producers and the close connection with the history and traditions of each land. Through many years of construction and development, Hai Duong's OCOP products have affirmed their quality and reputation, and at the same time easily accessed larger markets.
Especially, this year's Tet holiday, people are looking for Hai Duong OCOP products much more.
Ms. Hoang Kim Lan, a resident of Quang Trung Ward (Hai Duong City) shared: "Because of our old age, we do not eat much, so we always pay attention to choosing to buy food with clear origin and guaranteed quality. I often buy OCOP products at Cocofood Store, most of which are specialties of my hometown Hai Duong, which makes me completely assured."
Cocofood store on Pham Su Menh street (Hai Duong city) is selling hundreds of 3-4 star OCOP products with a variety of types from fresh food to dried food, meeting the diverse needs of consumers. In particular, products such as Kinh Mon yellow sticky rice, main ingredients for making banh chung or Hoang Gia green bean cakes, traditional Tet gifts... are all available at the store, creating a warm and traditional Tet shopping space.
Variety of designs
To meet the needs of the Tet market, manufacturers have continuously invested in product quality as well as packaging and labels.
Hai Duong OCOP products currently have luxurious, modern, eye-catching packaging designs, suitable for consumer trends.
Many products are also meaningful Tet gifts. Eye-catching packaging and proven quality help OCOP products easily reach consumer tastes.
To expand the market and bring products closer to customers, producers have actively applied digital technology in promoting products. Many products have online stores on e-commerce platforms such as Lo Cuong rice paper (Hai Duong city), An Sinh forest honey (Kinh Mon), Thanh Ha dried lychee... This not only helps increase revenue but also opens up opportunities for Hai Duong OCOP products to reach further.
While many products on the market are still unclear about their origin and quality, Hai Duong's OCOP products have built a trustworthy image. Each product has a clear traceability stamp, ensuring quality for consumers.
Currently, Hai Duong has 370 OCOP products evaluated and classified, including 1 5-star product, 119 4-star products and 250 3-star products. These products not only help enhance the brand value of the province but also affirm the sustainability of the production process. Hai Duong OCOP products are all produced according to strict procedures, from raw material selection, processing to packaging.
In addition, Hai Duong’s agricultural products are produced using organic, environmentally friendly methods. This not only creates economic value but also brings significant social and environmental values, promoting sustainable development of the community and locality. The representative of Go Hai Duong supermarket said that Hai Duong’s OCOP products are starting to be favored and sought after more by consumers during this Tet holiday.
Although most of Hai Duong OCOP products reach consumers through traders, traditional markets and social networks, during this year's Tet holiday, OCOP entities are also stepping up to provide more attentive customer care services. Ensuring that products are always fresh, carefully packaged and delivered on time is a decisive factor in increasing revenue and building long-term trust from customers.
Mr. Le Xuan Trieu, manager of Cocofood store, said: "This is the first year our store has expanded its scale and diversified its products to meet the needs of the Tet market. We also cooperate with many OCOP entities from other provinces to bring Hai Duong consumers specialties from many regions, creating a rich choice for customers."
Hai Duong OCOP products are a combination of superior quality and unique local cultural values. With a sustainable market development strategy, Hai Duong OCOP products will continue to win the trust of consumers this Tet holiday and in the following years.
MINH NGUYEN