Dong Nhi's apology and a lesson on artist professionalism

The most noisy event in recent days on social networks revolves around the controversy between singer Dong Nhi, Dong Nhi's team and the fan community. The source started when NMH - a long-time fan of Dong Nhi spoke up that 6th Sense Entertainment had stripped him of access to Dong Nhi FC channel - a media channel with good products that he had worked hard to build and was attached to.

However, the situation only escalated when on May 12, Dong Nhi made harsh statements to defend her team. She affirmed that Dong Nhi FC channel belongs to the company, and at the same time, she said that NMH was dividing the fan community and that all of NMH's efforts were "voluntary". Immediately, Dong Nhi's post received backlash from fans, even those who had been with Dong Nhi since she was a teen singer turned their backs on her.

To resolve the crisis, on the night of May 14, Dong Nhi and Ong Cao Thang spoke up together. Ong Cao Thang said: "As the head of 6SE, Thang is the one who must take responsibility for letting things get out of control, all the mistakes are Thang's. Thang apologizes to everyone for letting the story go too far and be so sad like this." As for Dong Nhi, she admitted her mistake and apologized to Tomorrow Pink Ruby (Dong Nhi's FC name), Huy (NMH account owner, founder of Dong Nhi FC channel).

"Nhi affirms that she has never and will never turn her back on her fans. Receiving the love of the audience is a great happiness for an artist. And Nhi is lucky to have that with a FC who loves her unconditionally, accompanying Nhi since the days when Nhi was just a teenage singer. Nhi will never forget and Nhi will always be grateful for that," she wrote.

Although Dong Nhi showed a spirit of learning and listening, there were still mixed opinions from the online community. Right below the post, hundreds of comments expressed anger and said that Dong Nhi was not sincere in her apology. One account wrote: "When human feelings are hurt, they will be lost and difficult to find again. If not your FC but reading that status still feels disappointed, how much more hurt will your fans be? In general, even if you apologize now, it will probably be too late."

"Up until now, I cannot stand up for Nhi. Because, if you put yourself in the shoes of the true fans who have spent time and effort by Nhi's side every day and every hour, then suddenly one day, receiving such words from someone they once supported, it would be really bitter. I respect their feelings, and I think Nhi would feel the same. I am very happy that Nhi spoke up to apologize, maybe for everyone around her at this time it is not enough to make up for it, but I think it is still the best thing for this unhappy moment," another audience member shared his feelings.

A journalist commented: "The problem with Nhi's story with the fandom is not big, it can be resolved peacefully. That's how it should be, but in the end, the slip of the tongue and hot temper became a "stage" for anti-fans and people who were not in the story to freely perform and embellish. I believe that at this moment, the fans who were angry and wanted to escape Nhi two days ago are also feeling awkward because they feel sorry for Nhi and feel sorry for Nhi... Anyway, Nhi has definitely learned a lesson for life."

In more than 10 years of working, this is probably the biggest scandal in Dong Nhi's career. Although there are still many controversies about her talent and appearance, it cannot be denied that Dong Nhi is always associated with the image of a professional and serious working singer, keeping a clean image, saying no to scandals. The cause of the incident was initially not big, it could have been completely resolved internally, but Dong Nhi let her emotions out and shared on the media channel, her personal Facebook page, causing many unwanted consequences. Many audiences also think that artists should only focus on creativity and artistic work, while speaking, building an image, and resolving crises should be left to experts, companies or crews to handle. It can be said that this incident has left a valuable lesson for Dong Nhi in particular and other artists in general about professionalism in handling media crises as well as behaving with fans - who are extremely sensitive subjects.

According to VOV