Vietnam ranks 3rd in the list of Asian destinations attracting European tourists.

Vietnam ranks third in the list of Asian destinations most attractive to European tourists based on accommodation searches.

This is the information announced by digital travel platform Agoda on May 23.

Specifically, according to search data from Agoda in April, Malaysia recorded an 89% increase in searches. Japan ranked second with a 71% increase compared to the previous year. Vietnam ranked third, recording a 66% increase in searches from European travelers.

Mr. Vu Ngoc Lam, Country Director of Agoda Vietnam, said the increase in searches for Vietnam tourism in 2024 compared to the previous year shows the growing appeal of Vietnam to European tourists. In particular, more and more European tourists are choosing Vietnam as a destination for their summer vacation.

Typically, some European countries with the highest number of searches for Vietnam tourism last April include France, Germany, England, the Netherlands and Spain.

Meanwhile, the three most sought-after destinations in Vietnam by European tourists are Ho Chi Minh City, Hoi An (Quang Nam province) and Nha Trang (Khanh Hoa province) because they offer the perfect combination of relaxation, adventure and culture. These three destinations are also ideal choices for tourists who want to make the most of their long summer vacation in Vietnam.

In addition, as the European summer season approaches, Asian tourist destinations, including Vietnam, are not only among the most popular destinations outside of Europe but also witness strong growth.

Agoda recorded a 52% increase in accommodation searches by European travelers in April for their summer travel to Asia this year.

The above factors show that Asian destinations have a strong attraction for many tourists with diverse travel needs. European tourists love to travel to Asia because it offers a rich variety of travel experiences, from vibrant street life, ancient historical sites... to resort paradises.