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Tulsi, a small village in the Indian state of Chhattisgarh, is known as the “YouTube village” because a third of its population makes videos for a living.
Many of them used to be farmers, but after hearing that some villagers' incomes had doubled, even tripled, from making YouTube videos, they decided to change careers.
As online video platforms become increasingly popular, it’s no surprise that millions of people around the world are trying to build careers in content creation. In Tulsi, a small rural village in the state of Chhattisgarh, a third of the 3,000-strong population actively make videos and post them on YouTube for profit, according to Oddity Central (UK).
Many of them used to be farmers, but after hearing that some villagers' incomes had doubled, even tripled, from making YouTube videos, they decided to change careers.
The Indian YouTube village started with the entrepreneurial story of two friends, Gyanendra Shukla and Jai Verma. They quit their jobs as a network engineer and a teacher respectively to pursue their career as content creators on YouTube. Soon, they started earning a handsome amount of money from their new endeavor. Their success story spread throughout the village, inspiring many to pursue their passion.
“Earlier, I was working as a network engineer in SBI. My office had high-speed internet and I used to watch videos on YouTube. I was especially fond of movies. In 2011-2012, the new version of YouTube was launched. At that time, there were very few channels on YouTube. I was not satisfied with the job I was doing, so I turned to YouTube. Till now, I have created around 250 videos and have 115,000 subscribers,” Shukla told ANI.
About 40% of the population in Tulsi village are involved in creating video content for platforms like YouTube, TikTok or Instagram. Among them, the youngest is 15 years old and the oldest is an 85-year-old woman. About 40 major channels are based in Tulsi village, with content ranging from comedy and music to education and self-produced content. The most popular channel has an average of over 100,000 subscribers on YouTube alone.
According to Tin Tuc newspaper
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