The Ba Chua Xu Festival in Sam Mountain is recognized by UNESCO as a world heritage.

At 9:47 a.m. on December 4 (local time), at the 19th Session of the Intergovernmental Committee for the 2003 Convention for the Safeguarding of the Intangible Cultural Heritage of UNESCO at the Conmebol Conference Center, Asunción Capital, Republic of Paraguay, the Vietnamese Ba Chua Xu Festival of Sam Mountain was officially listed as a Representative Intangible Cultural Heritage of Humanity.

Ba Chua Xu is a holy mother in the goddess worship belief, protecting and supporting the people. The festival takes place from the 22nd to the 27th of the 4th lunar month every year in Ba Chua Xu Temple on Sam Mountain and the stone pedestal area worshiping her on Sam Mountain, satisfying the beliefs and wishes for health, peace and fortune of the Khmer, Cham, Chinese and Vietnamese communities in Chau Doc, An Giang as well as residents of the Southwest region.

The festival honoring Ba Chua Xu is also an occasion for people to express their love, gratitude and respect for those who have contributed to the people and the country.

In 2014, the festival was included in the list of National Intangible Cultural Heritage by the Ministry of Culture, Sports and Tourism.

UNESCO's recognition of the Ba Chua Xu Festival on Sam Mountain as a Representative Intangible Cultural Heritage of Humanity will raise community awareness in jointly organizing, managing and preserving the common heritage, connecting the ethnic communities in Vietnam; thereby, enhancing cultural respect in expressing the common aspiration for a peaceful life, favorable weather, good health and prosperity.

On behalf of Vietnam and the community practicing the heritage of the Ba Chua Xu Festival on Sam Mountain, Permanent Deputy Minister of Foreign Affairs, Chairman of the Vietnam National Commission for UNESCO Nguyen Minh Vu and Secretary of the An Giang Provincial Party Committee Le Hong Quang pledged to take necessary measures to protect these values.