Hai Duong launches Thanh Ha Lychee Program - journey with tours

Attending were representatives of a number of departments, branches, associations, tourism and travel businesses belonging to the Tourism Association of the two provinces of Hai Duong and Quang Ninh.

This is a meaningful trade and tourism promotion activity. Connecting the domestic consumption market with the foreign market through tourism and travel activities plays an important role. Developing tourism associated with agriculture, especially lychee, has been implemented by Hai Duong for many years. Every year, tourism and travel businesses in and outside the province regularly build tours or organize to welcome domestic and international tourist groups to visit and experience lychee gardens, visit lychee growing models and pick lychee with farmers... Through tourism and travel businesses to promote and directly introduce Thanh Ha lychee to tourists, passengers, and domestic and foreign consumers. Businesses use lychee as gifts for passengers and tourists on each trip during the harvest season; the tour itinerary includes eco-tourism and lychee garden experiences. Through tourism and travel activities, domestic and international tourists know and enjoy Thanh Ha lychee. This is also a highlight in the travel journey, discovering the traditional cultural beauty of the land and people of the East, increasing opportunities, helping Thanh Ha litchi expand consumption in the domestic and world markets.

In the coming time, Hai Duong Tourism Association will coordinate with the Provincial Trade Promotion Center and Tourism Associations of provinces and cities to spread the program "Thanh Ha litchi, Hai Duong - Journey with tours" to member businesses; accompany units and businesses producing and supplying litchi in Thanh Ha district to organize and implement this program well.

In 2012, Thanh Ha litchi was voted by the Central Committee of the Vietnam Association for Standards and Consumer Protection in the “Top 50 prestigious and quality products”. In 2013 and 2014, it was in the “Top 10 prestigious and quality products” and was a specialty of “The quintessence of specialties of 3 regions”. In 2015, it was honored as a “Golden Brand”. In 2016, Thanh Ha litchi was granted the Certificate of “Trusted and Safe Food Brand” by the Vietnam Association for Food Safety Science and Technology. Currently, litchi is one of the 8 key agricultural products of Hai Duong.