MU and Arsenal jersey prices increase by 14%

According to the Daily Mail, Arsenal and Manchester United shirts have increased from £70 to £80 for the 2023/24 season, a 14% increase (including all costs, not just VAT). In addition to these two clubs, Tottenham have also increased the price of their shirts to £80 and will have the most expensive basic short-sleeved shirts for adults.

Other clubs have also increased their prices, including Man City (up to £75), Liverpool (£74.95), Aston Villa (£70), Newcastle (£70), Everton (£65), Crystal Palace (£60) and Wolves (£60).

If you want to add an official Premier League badge and a name and number on the back, the cost rises to £100. According to Dr Peter Rohlmann, a German sports marketing expert, the ‘base’ cost of producing a ‘typical’ £80 shirt is just £8 per piece, or 10% of the retail price. That £8 covers the cost of materials and labour (usually in Asia) plus shipping.

For each club, they typically make £26.40 from an £80 shirt, with manufacturing costs £23.47. Of this, £13.33 is VAT; the club pays £4.80 for each shirt in licensing fees; £2.40 for each shirt marketed and £1.60 for local distribution.

These figures are indicative and vary depending on the contract between the club and their manufacturer. Simply put, they often pay a huge amount of sponsorship money to the club each year. To be clear, the kit suppliers - including adidas, Nike and Puma - are responsible for setting the price of the shirts.

According to Bongdaplus