Fans stay up all night, faint from exhaustion waiting to watch 'Drunk Brother Hi'

Stayed up all night, passed out because of "Drunk Brother Hi"

Tonight 12/7, concert 3Hi drunk brotherwill officially take place at 7:00 p.m. at My Dinh National Stadium, Hanoi. According to the Organizing Committee's schedule, from 12 noon today, the audience will come to check-in.

However, according to the record,From early morning, many young audiences, especially those with Fanzone tickets, lined up at My Dinh National Stadium to get a spot near the fence, closest to their idols. Many people with Fanzone tickets began to worry that there would be no good seats left.

By 11am the show venueHi drunk brotherbecome a sea of ​​people, this is a rare sight and is going viral across the internet.

Despite the cold weather, from early morning, thousands of people decided to wear warm clothes, hats, and line up with the hope of checking in early, exchanging bracelets, and watching their idols perform.

As a loyal viewer of the showHi drunk brother,Trang Nhi (20 years old, Hanoi) said she woke up very early to do her makeup and hair.

"I woke up at 2am to get ready and spent more than two hours doing my makeup. I arrived at 4:30am. When I got there, I thought I was the earliest, but there were already a lot of fans waiting in line since last night, despite the rain and cold weather."

Pham Thi Thu (18 years old, Quang Ninh) shared that she had to travel from Quang Ninh to Hanoi last night because all the hotel rooms around the stadium were full. "I took the bus from Quang Ninh at almost midnight, and was worried that if I arrived late, I would have to stand in the last row. Luckily, I met some friends in the fan community who helped me reserve a seat early," Thu said.

Chu Thi Hong Ha (25 years old, Hanoi) said she had lost sleep for two consecutive nights because of excitement. "When I arrived, although I was tired from lack of sleep, the feeling of standing in line with everyone, the bustling, excited atmosphere made all the fatigue disappear immediately. However, I heard people say that someone fainted this morning, so if you come to the concert today, remember to take care of your health," Hong Ha confided.

A security guard at My Dinh Stadium also confirmed that this morning someone fainted due to exhaustion, hunger and fatigue while waiting in line to watch.Hi drunk brother.

Linh Chi (19 years old, Minh Khai) also shared: "I and a few friends rented a homestay near My Dinh Stadium for convenience. I saw some friends lining up to stay since 12 o'clock last night". Trang Nhi (20 years old, Hanoi) lives near My Dinh Stadium and also said that many spectators had lined up since last night.

On the program's Fanpage, the Organizing Committee issued a reminder: "The check-in area is quite crowded, so please be careful with your belongings and personal property."

What do you see from Vietnamese Idol fan culture?

The scene of thousands of spectators braving the rain, cold, staying up all night to watch the showHi drunk brotherin Hanoi is being widely shared on social networks. Some netizens are confused, thinking that this is a trick to attract likes, views, and attention on social networks.

"Young people nowadays have to respond to and follow whatever they see"; "I don't understand what young people are thinking?"; "Don't you have anything to do early in the morning?"; "It's just a performance tonight and you're already lining up like this?"... are comments from netizens.

Seeing young people gathering from 4am, lining up, preparing costumes, carefully applying makeup to meet their idols, taking pictures to post on social networks, many expressed concern that if the crowd became disorderly, it would affect traffic.

Due to the situation of fans jostling and queuing out onto the street, the authorities were present to coordinate and ensure security and order outside the stadium area.

Media expert Hong Quang Minh said that Hanoi fans lined up all night to wait to see the show.Hi drunk brotherAlthough the show was a remarkable phenomenon from a media perspective.

According to this expert, it not only shows the attraction of the program but also reflects the close relationship between the program and the audience throughout the TV Show until after the concert in Ho Chi Minh City.

"When fans are willing to spend that much time and effort, it proves that they feel special value from the show, on a personal level. Here, it is not just a performance, but an event where the audience feels like they are part of a community, of a shared cultural moment.

In media, we call it "positive community effect". And there is also the fomo effect in this type of event, which is very difficult to build but when achieved, it becomes a solid foundation for the brand or program to develop. This also creates a strong story for social networks and mass media", Mr. Minh acknowledged.

Expert Hong Quang Minh shared more images of fans lining up from early morning and even overnight to watch the show.Hi drunk brothernot only demonstrates the show's popularity but also spreads the content, attracting more potential audiences who want to find out why the show is so popular.

Regarding the opposing opinions that fans lining up is just a trick to attract likes and views, experts say that anything that is proven by actual actions from a large audience cannot be called a trick, arrangement, or to attract likes.

That is the natural reaction of show lovers, here the organizers may have cleverly provided attractive "content" before the official show took place.

"If we just look at the surface and conclude that this is a way of "showing off", we will ignore the great efforts of the production team, artists and fans. A program with such great appeal that a large audience is willing to sacrifice time and sleep to participate cannot be something that can only be built by tricks.

It is the result of building long-term, entertaining connections and engaging with audiences through many campaigns and quality content throughout the year," the expert commented.

Media expert Nguyen Ngoc Long also shared that the phenomenon of Hanoi fans lining up all night from midnight to morning to wait for their idol's show, even though it only takes place at night, is not uncommon in global popular culture.

According to experts, in Korea, fans of K-pop groups like BTS, Blackpink, or EXO often camp overnight to wait for performances, autograph events, or to buy exclusive merchandise.

Recently, hundreds of people even lined up at 3am at Everland to meet Fubao the panda before returning to China, even if they only got to see him for a few minutes. In Japan, the culture of queuing has become iconic, with fans waiting from early in the morning to buy limited edition comics or meet their idols.

In the US and UK, fans of artists like Taylor Swift and BTS also camp out hours before concerts to get the best seats.

However, in Vietnam, especially with the 6X-9X generation, this phenomenon can be considered unusual due to cultural differences and the influence of the entertainment industry.

"However, in the context of globalization, such expressions of admiration are gradually becoming popular, especially among young people. From the perspective of an artist and the media team, it is important to ensure the safety and health of fans.

Artists can send messages via social networks, advising fans to arrive on time and avoid gathering too early to protect their health.

At the same time, the crew should have measures to organize waiting areas or separate streams to minimize risks. Moreover, this is also an opportunity for artists to convey positive messages, encouraging a balanced lifestyle between passion and self-care," said Mr. Long.

According to this expert, the phenomenon of queuing overnight like this should not only be seen as a "view-baiting trick" but should be understood as proof of the artist's appeal and the fan's attachment.

However, for this phenomenon to take place safely and more meaningfully, artists need to orient and send sincere thanks, while showing responsibility to their fan community.