Proactive digital transformation in the field of journalism

Journalist Le Quoc Minh, member of the Party Central Committee, Deputy Head of the Central Propaganda Department, Editor-in-Chief of Nhan Dan Newspaper, Chairman of the Vietnam Journalists Association spoke at the conference.

Journalist Le Quoc Minh, member of the Party Central Committee, Deputy Head of the Central Propaganda Department, Editor-in-Chief of Nhan Dan Newspaper, Chairman of the Vietnam Journalists Association attended.

Delegates of the Journalists Association and Hai Duong Newspaper, along with dozens of leaders, officials, and reporters from the Journalists Association, Party newspapers, and Radio and Television stations of provinces and cities in the Red River Delta region, attended.

Speaking at the workshop, Chairman of the Vietnam Journalists Association Le Quoc Minh assessed that although the implementation of the digital transformation project in local press agencies has made progress, there are still many difficulties and limitations. Many unit leaders believe that digital transformation is the purchase of machinery, equipment, and the application of technology to serve press activities. This is true but not enough.

Conference scene

According to the Chairman of the Vietnam Journalists Association, digital transformation in the field of journalism requires a lot of changes, starting from management thinking, operating procedures, training, equipment procurement, etc. Press agencies need to have a comprehensive view of this entire change process, clearly setting out the roadmap, goals, and implementation solutions for the coming years to suit actual conditions. There are many difficulties in the implementation process, but above all, it is necessary to promote the spirit, responsibility, passion, dedication, and dedication to the profession of the staff, employees, and reporters. Regularly update new journalism genres, boldly experiment, because most readers today have moved to all digital platforms. The future of journalism depends on building a closer interactive relationship with readers. The important thing is that everyone must dare to do, adjust while doing, to be able to effectively carry out digital transformation.

Comrade Le Quoc Minh encouraged the organization of the Red River Delta Journalism Award. This will be a useful and practical playground, helping local Party journalists hone their professional skills in the increasingly developing digital age.

Chairman of Hung Yen Journalists Association Nguyen Cong Dan delivered the opening speech at the workshop "Digital transformation of journalism, lessons and experiences learned?"

The Chairman of the Vietnam Journalists Association also spent a lot of time discussing and sharing with the leaders of the press agencies attending the workshop about a number of contents related to the use of technology platforms in current press activities; copyright issues and journalism ethics; building and using press data warehouses; measuring the quality of editorial operations; collecting user data; journalism economics...; at the same time, he affirmed that the Vietnam Journalists Association is always listening and ready to accompany local press agencies to promote digital transformation activities more and more strongly.

Within the framework of the workshop, leaders of 9 press agencies and Journalists Associations of provinces and cities presented papers sharing initial achievements in implementing digital transformation; clearly identifying advantages and difficulties, and at the same time proposing experiences and solutions to find new directions for this process.

Leaders of many Journalists Associations and press agencies of provinces and cities actively participated in discussions on digital transformation in the field of journalism.

Implementing the digital transformation project, in recent times, press agencies in the region have not only focused on investing in modern machinery and equipment, but also increased coordination in opening training courses and professional training courses to gradually build a team of dynamic and creative journalists, keeping up with the development trends of domestic and international journalism. Many agencies have used AI artificial intelligence, Chat GPT software with a huge data warehouse to create and improve the quality of new press products.

Up to now, most press agencies have implemented new types of journalism such as Emagazine, Podcast, graphics... on a digital technology platform, combined with posting on many social networking sites. The initial achievements of digital transformation have helped local press agencies access and convey information quickly and promptly to the public; information content is diverse, vivid, attractive, and more engaging for readers. The official information pages of local press agencies on social networking platforms Facebook, Zalo, Tiktok of some units have received hundreds of thousands of likes and followers; in which Hai Duong Newspaper Fanpage on Facebook has been given a blue tick...

Leaders of the Provincial Journalists Association and delegates of Hai Duong Newspaper attended the workshop.

However, delegates also frankly admitted that the implementation of digital transformation at local press agencies is facing many obstacles and difficulties such as limited state budget investment for press agencies; the information technology system has not been invested synchronously, leading to difficulties in exploiting databases; overall human resources are still limited, there are not many journalists with good professional expertise, enthusiasm and meeting the requirements of multimedia journalism; some software is not yet complete, leading to some steps still having to be done manually, causing waste of human resources on simple tasks, causing difficulties in management...

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