.jpg "Nhóm thiện nguyện Thiện An (Hải Dương) phát hơn 25.000 suất ăn miễn phí cho bệnh nhân")
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The program 'Vietnamese Beer and the community celebrate Tet happily' is implemented in 14 provinces and cities across the country with many meaningful and practical gifts.
On the eve of the Lunar New Year 2025, in order to bring a Tet season with a strong Vietnamese character and contribute to spreading the spirit of mutual love, Bia Viet - a brand of HEINEKEN Vietnam, is implementing the program 'Bia Viet and the community celebrate Tet happily' in 14 provinces and cities across the country with many meaningful and practical gifts.
The series of activities is part of the Tet charity program organized annually by HEINEKEN Vietnam, the Vietnam Red Cross Society and local government representatives.
The year 2024 will bring many challenges for the business community as well as local communities across the country. In that context, Bia Viet, with its mission to honor the Vietnamese national spirit, continues to strengthen its commitment to always accompany and create close and deep connections with the Vietnamese people, especially during important moments such as Tet.
With the desire to bring a Tet season with a strong Vietnamese character to the community, the brand is actively implementing the program "Bia Viet and the community celebrate Tet Peacefully 2025" with the support of the Central Committee of the Vietnam Red Cross Society in 14 provinces and cities, including Hanoi, Ho Chi Minh City, Hai Phong, Ba Ria - Vung Tau, Dong Thap, Tay Ninh, Binh Phuoc, Quang Tri, Ha Tinh, Yen Bai, Son La, Ha Giang, Hai Duong and Nghe An. The program is expected to support more than 3,100 people in difficult circumstances through many activities and practical gifts.
People are directly examined by a team of doctors and nurses for general health check-ups, given free medicine, and participate in the Charity Tet Market sessions with gift vouchers worth 800,000 VND to choose items suitable for their family's needs during Tet, sharing and connecting through other special activities such as: free haircuts, giving calligraphy, wrapping Chung cake, Tet cake and picking spring luck.
Sharing about the program, Mr. Diep Duc Phi, representative of Bia Viet brand said: “As a brand with a strong Vietnamese spirit, Bia Viet has always maintained its commitment to putting Vietnamese people at the center of all development activities since its launch. In particular, meaningful activities to support people every time Tet comes and spring comes have become our annual tradition. Through the program Bia Viet and the community celebrate Tet An Vui before the Spring of At Ty 2025, we hope to be able to contribute to sharing with people in difficult circumstances in the three regions of the country to prepare for a more complete and fulfilling Vietnamese Tet season after a year of many fluctuations, while continuing to spread the spirit of mutual love and support in the community and society.”
The program "Vietnamese Beer and the Community Celebrate a Happy Tet 2025" is part of a series of Tet charity activities implemented by HEINEKEN Vietnam in coordination with the Vietnam Red Cross Society with a total value of nearly 8 billion VND. The series of activities also supports people in taking care of and improving their health to welcome a new spring of peace and health. It is expected that the series of activities will accompany more than 7,000 households from January 3 to 24, 2025, with gifts that not only have material value but also contain the hearts of HEINEKEN Vietnam staff and partners.
PV