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Samsung introduces 4 new generation Neo QLED, OLED and The Frame TV lines with AI integration to improve image and sound quality and control smart homes.
In addition to the feature and hardware upgrades, the new feature of the product is that it has two additional sizes of 100 and 115 inches, while the largest model in 2024 is 98 inches.
The highest-end Neo QLED 8K line has only one version, the 85-inch QN950F, priced at VND 219 million. The device has a 240 Hz refresh rate and a third-generation NQ8 AI processor.
In addition to the same AI features as the previous generation, the product adds Color Booster Pro using AI to analyze each frame, reproduce colors and AI Custom Mode to recognize the content the user is watching to optimize settings. The Adaptive Sound Pro feature classifies and analyzes content to fine-tune the image and sound accordingly.
Neo QLED 4K, Samsung's flagship TV line, expands with four models QN90F, QN85F, QN80F, QN70F, ranging in size from 55 to 115 inches. The cheapest model QN70F 55 inches costs 23.9 million and the most expensive QN90F 115 inches costs 500 million VND. The scanning frequency increases from 144 to 165 Hz..
Meanwhile, the 2024 OLED TV line has three models S85F, S90F and S95F with sizes of 55, 65, 77 and 83 inches, priced from 35.9 million to 159.9 million VND. The Neo QLED 4K and OLED lines are both equipped with the third-generation NQ4 AI processor for better AI image processing.
Samsung's 2025 TVs are supported by Knox security to encrypt communications between the TV and other devices, identify and block phishing websites. Samsung said it will update software for the 2025 TVs for 7 years. The product is also equipped with Universal Gestures to control the TV with hand gestures with the Galaxy Watch. Users can control the cursor to play, pause content, change channels, return to the home page... without using the remote.
Samsung also turns the TV into a smarthome hub with 3D Map View that can monitor and control home appliances such as air conditioners, air purifiers, curtains, and lighting systems. The Home Insights feature analyzes the temperature, light, and power consumption of appliances and suggests appropriate adjustments.
TH (according to VnExpress)